Starting July 2025, Google AdSense is rolling out a new feature to help publishers earn from unfilled ad spaces, those moments when no ad is shown, and no revenue is generated.
What’s changing?
AdSense will show contextually relevant suggestions (e.g. baking tools on a baking page) in empty slots. If users click on them, they’ll see related ads in a dialog, giving you another shot at monetization.
This new feature, “Fill empty in-page ads,” will be enabled by default for all publishers in the next 30 days.
Prefer to turn it off? You can opt out via:
AdSense > Brand safety > Blocking controls > Manage Ad serving > Display ads
