Google will deprecate ad sharing
Google will deprecate ad sharing (reusing a single ad across ad groups) starting Oct. 15, 2025, with full phase-out by Q1 2026. Advertisers must now create unique, asset-based ads per…
Tuesday
15 July 2025
Policy
Google Customer Reviews badges are being upgraded
Emmanuel Flossie discovered that in 30 days, the current badge will automatically become a new Google store widget. It will highlight your store rating, total reviews, shipping and return policies,…
Policy
Google Ads Defends Hidden Search Terms Policy as Privacy-Driven
Barry Schwartz wrote that on July 9, 2025, Google Ads' liaison Ginny Marvin publicly defended the platform's decision to hide many search terms in advertiser reports, stating that the increased…
Nearby Places
Google is now testing a new “Nearby” format in Hotel Ads across Search and Maps. These ads feature a prominent Book button and direct users straight to the hotel’s booking…
Google Advertising and Measurement Community
Google just started a Google Advertising and Measurement Community Discord Server!
I don’t take on every client.
In my experience, Google Ads does not always work. That’s why I have given my honest advice to some companies about their chance. Sometimes I will say that it’s more…
Airbnb cuts performance marketing by $541m
In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from performance marketing like search ads and bidding, and investing more in brand marketing and public relations.…
Monday
14 July 2025
Demand Gen & YouTube
Purple Launched a Bold YouTube Ad, Grew From Niche to $405M
In 2016, Purple was a little-known mattress startup with a unique product: a mattress made from a stretchy, breathable polymer grid. The team believed that traditional DTC performance marketing wasn’t…
Would you give your data to a brand you don’t trust?
Most people wouldn’t. And it’s costing businesses more than they think. Usercentrics just published their 2025 State of Digital Trust report, and the message is clear: Digital trust = revenue.…
Conversions
Why Google Launched Enhanced Conversions
Attribution didn’t collapse in one moment it eroded. And Google’s Enhanced Conversions? It wasn’t just an upgrade. It was a rescue mission. Here’s the context: From 2021 on, signal loss…
Chase Slashed Programmatic Ad Placements, Saw No Impact, and Boosted Efficiency
In 2017, Chase Bank’s marketing team noticed rising concerns over brand safety and ad fraud as their display ads appeared on hundreds of thousands of websites. A performance audit revealed…
Sunday
13 July 2025Discussion forums in Google Search Console
Barry Schwartz discovered that Google Search Console now includes a new “Discussion forums” filter in the Search Performance report, allowing eligible sites to track the performance of rich results for…
