Google will deprecate ad sharing (reusing a single ad across ad groups) starting Oct. 15, 2025, with full phase-out by Q1 2026. Advertisers must now create unique, asset-based ads per ad group like Responsive Search Ads.
Why it matters:
This impacts bulk workflows, reporting continuity, and requires system updates. Performance history won’t carry over to new ad IDs.
What to do:
– Audit and refactor ad logic to stop reusing ads.
– Use RSAs instead of legacy formats.
– Export historical data before migration.
