Most people wouldn’t. And it’s costing businesses more than they think.
Usercentrics just published their 2025 State of Digital Trust report, and the message is clear:
Digital trust = revenue.
Some stats that stood out to me:
– 67% of users have not completed an action online because of privacy concerns
– 62% are more likely to buy from companies that are transparent about data use
– 59% would switch providers if they lose trust in how their data is handled
This isn’t just a privacy issue, it’s a performance issue.
You can have the best UX, the best campaigns, the best offer…
…but if your experience feels shady or broken, users bounce.
Marketers often obsess over targeting, ROAS, and creative
, but forget that privacy and transparency are part of the funnel too.
Trust isn’t just a legal requirement. It’s a growth lever.
Full report here: https://lnkd.in/enYPnPPi
