Conversions
Why offline conversions matter
Not tracking offline conversions for lead generation is the same as not tracking orders for a webshop… You’re just throwing money at "add to carts" and hoping for the best.…
Friday
25 July 2025
Reactivation Strategy
Customers that should buy again after some time? Reactivate them with this Strategy. Make sure to exclude people that you can reach by email and have a list that is…
Shopping
New Google Merchant Center Attribute – MRP (India Only)
Emmanuel Flossie discovered that Google has introduced a new [mrp] (Maximum Retail Price) attribute for free listings in India via Google Merchant Center. It is mandatory that this MRP: -…
Local
LSA are becoming less transparent
Anthony Higman warns that Google’s Local Services Ads (LSA) are becoming even less transparent. Message leads, once clearly priced at half the cost of phone leads, are now priced based…
Demand Gen & YouTube
Looker Studio has introduced several new features and improvements
New Canvas Sizes: Two A4 canvas presets (portrait and landscape) are now available, giving users more control over report layout. Alt Text for Images: Users can now add alt text…
Version Support Changes for the Google Ads API Python Library
Google is phasing out support for older Python versions in its Ads API client library: Python 3.9 End-of-Life (October 2025): Once Python 3.9 reaches end-of-life, the Google Ads Python client…
Conversions
Big RSA Update in Google Ads 🚨
Bob Meijer & Miles McNair discovered that some accounts now show click and conversion data per RSA headline, replacing vague ratings like “Good” or “Best.”. This enables real ad copy…
Early Access to Google Trends API (Alpha)
Barry Schwartz discovered that Google is launching an alpha version of the Google Trends API, offering developers, researchers, and journalists programmatic access to search behavior and trend data. The API…
Lifetime Budgets
Advertisers can now set lifetime budgets at the campaign level for Microsoft Audience Ads, making long-term or fixed-spend planning significantly easier. Lifetime Budgets are now available for Audience Ads (campaign-level…
Thursday
24 July 2025Impression-based remarketing lists can now include up to 20 campaigns or ad groups
If at least one source is an Audience Ads campaign, the list becomes eligible across all campaign types, including Search. This gives advertisers more flexible retargeting options and the potential…
Increased flexibility for Google Ads API conversion Imports
Starting October 3, 2025, Google Ads API will allow both gclid and gbraid fields to be set in ClickConversion imports via the UploadClickConversions method. Previously, doing so caused a partial…
Demand Gen & YouTube
Alphabet Q2 2025 earnings: strong growth across all major business lines
Alphabet reported $96.4 billion in revenue for Q2 2025, up 14% year-over-year from $84.7 billion. Net income reached $28.2 billion, up from $23.6 billion in the same quarter last year.…
