Emmanuel Flossie discovered that Google has introduced a new [mrp] (Maximum Retail Price) attribute for free listings in India via Google Merchant Center. It is mandatory that this MRP:
– Is shown both on the product page and at checkout
– Matches exactly across landing page and checkout
– Uses INR only (Indian Rupee)
– Cannot rely on IP-based price switching or live exchange rates
– Is distinct from sale price, both must be used appropriately
Sellers using non-INR currencies for Indian users may lose 90%+ visibility.
Action: If you’re targeting India with free listings, review and update your product feeds now to ensure MRP compliance.
More info here: https://lnkd.in/e47jZ9mB
