Advertisers can now set lifetime budgets at the campaign level for Microsoft Audience Ads, making long-term or fixed-spend planning significantly easier.
Lifetime Budgets are now available for Audience Ads (campaign-level only; not for shared budgets)
Campaigns can run for up to 365 days
You can adjust the budget anytime. Lowering it below the amount already spent will pause the campaign
If the budget is exceeded, Microsoft will automatically refund the overage
This update removes the need to manage daily budgets and is ideal for seasonal, evergreen, or one-off campaigns. It also pairs well with impression-based remarketing and automated bidding strategies.
Source: https://lnkd.in/gtzWz7gU
