Google Ads news Advertiser verification New Google is now offering help with the advertiser verification in the docs! New: Demand Gen Ad Preview Mode Patrick Gehn discovered that when creating a Demand Gen ad, you can get now a complete overview of how your ad looks in the different networks and formats Google just released […]
Google Ads newsletter – week 51 🎅 Read More »
Google has updated and reorganized the Google Ads Healthcare and Medicines policy for improved clarity and readability. This update, effective December 2024, aims to provide clearer information to advertisers, including by clarifying policy scope and adding new examples. There are no changes to enforcement of the Healthcare and Medicines policy, including which violations under this policy are
Update Healthcare and Medicines policy Read More »
Starting January 15, 2025, Google will update its Cryptocurrencies and Related Products Policy to clarify requirements for advertising cryptocurrency-related products and services in the UK. Key Updates: Cryptocurrency Exchanges & Software Wallets: Advertisers must register with the Financial Conduct Authority (FCA) and meet local legal requirements. Certification by Google is required. Hardware Wallets: Ads allowed
Updates to Financial Products and Services Policy (January 2025) Read More »
Google OKs the use of IP addresses by advertisers, reversing a key ad tech data policy for more information read this article.
Google is testing a new checkbox in the brand exclusions setup. This setting excludes brand from PMax but not from Shopping! Spotted by Mike Ryan from Smarter Ecommerce (smec)
Zeeshan Ali discovered that the new billing section is now live in Google Ads!
New billing section Read More »
Google is updating its ad policies to address privacy-enhancing technologies (PETs) and the growth of Connected TV (CTV), enabling secure audience engagement. Key Changes: Privacy Tools: PETs protect user data while enabling tailored ads. CTV Growth: New tools target and measure ads in the fragmented streaming landscape. Policy Updates: Ban on deceptive ads, stricter data
Google Updates Ad Policies for Privacy and CTV Read More »
Starting January 30, 2025, Google Ads will require new Performance Max (PMax) campaigns to link BUSINESS_NAME, LOGO, and LANDSCAPE_LOGO assets at the campaign level, centralizing asset management and enhancing brand control. Key Updates: Brand Guidelines: Stricter control over branding in PMax campaigns.Campaign-Level Asset Linking: Assets must now be linked at the campaign level for brand
Google Introduces Brand Guidelines for Performance Max Campaigns Read More »
NOW Visible in PMAX Asset-Level Conversion Data in Performance Max 👀 Found by Menachem Ani Ⓜ️!
Pmax Asset-level conversions Read More »