December 23, 2024

They explain that Performance Max is a goal-driven, AI-powered campaign type in Google Ads that enables advertisers to reach customers across multiple Google channels—Search, YouTube, Maps, Gmail, and more—from a single campaign. It is designed to complement keyword-based Search campaigns by optimizing performance using Smart Bidding and other AI features based on specified conversion goals. […]

You will soon be able to integrate Google Ads directly into Clarity. Connecting Google Ads will give you a dedicated advertising dashboard which will display all of your main campaign metrics! Discovered by Josh Silverbauer.

Google has released some new pages to validate consent mode for App. Check them here.

These include the use of reference images and the “Generate more like this” feature. Key Features:1. Reference ImagesAllows up to 5 images to guide style, subject, or composition. Available for: – Generating new images. – Replacing backgrounds. – Adding or replacing objects .Usage Steps: – Add a text prompt and reference images. – Adjust “reference

Data Preview in Source EditorThe data source editor now displays a preview of fields for the following data sources: Google BigQuery, Google Sheets, Looker, Microsoft Excel, and CSV uploads. External Link WarningsWhen users click an external link, Looker Studio displays a redirect notice. This feature is being gradually released. Inverted Triangle Funnel ChartA new “Use

Google experiments with double ad placements for advertisers! Discovered by Anthony Higman and now confirmed by Ginny Marvin.

Note that: – Performance Max negative keywords are applicable to Search and Shopping inventory only. – Negative keyword lists aren’t available to use in your Performance Max campaigns. For more information read this article.

Patrick Gehn discovered that when creating a Demand Gen ad, you can get now a complete overview of how your ad looks in the different networks and formats

New Google is now offering help with the advertiser verification in the docs!