Direct Payments for Open Bidding: – Introduced a new capability where publishers can establish direct billing relationships with third-party exchanges, unlocking new demand and reclassifying supply paths in Sellers.json for greater efficiency. Ad Review Center Enhancements: – Custom Creative Labels: A new feature to categorize and streamline the review of programmatic creatives. – Upcoming Video […]
Newly Announced Features for CTV Read More »
Shopify has expanded its ad tool to all merchants, allowing them to purchase ads on platforms like Meta and Google directly through Shopify. This service, introduced earlier this year, is designed to simplify customer acquisition for brands by managing ad campaigns on their behalf. With this expansion, all Shopify merchants can leverage automated ad buying
Anirudh P V messaged me that Google forgot to remove their debugging log commands from the Google Ads Google Tag source code. Picture from Simo Ahava.
CSS Response to Google’s DMA Claims Comparison shopping services challenge Google’s claims of compliance with the Digital Markets Act highlighting three key issues: – Misinformation: Google misrepresents CSS concerns. – Dividing Stakeholders: Google shifts focus by pitting industries against CSSs. – Non-Compliance: Self-preferencing persists, CSS traffic suffers, and transparency is lacking.For the full story read
CSS Response to Google’s DMA Claim Read More »
Starting December 2024, Google is relaxing the language policy to allow some differences between your product feed and website languages. Product details in a different language from your feed are allowed if most data matches the feed language. However, performance may be limited as information might not align with user expectations. Checkout elements must match
Relaxing language policy Read More »
Thomas Eccel discovered that for Demand Gen campaigns the video enhancement is now by default opt-in.
Product Studio, the AI-powered tool suite for creating and enhancing product images, is now available in 15 new countries: – Czech Republic – Denmark – Finland – Greece – Hungary – Ireland – Mexico – New Zealand – Norway – Portugal – Romania – Slovakia – Sweden – Turkey – Ukraine
Product Studio Expands to New Countries Read More »
Emmanuel Flossie discovered that you can now specify what payment methods you accept in Google Merchant Center.
Looks like the first-order discount is now live in the Merchant Center! Spotted by Arpan Banerjee & Chelsea Harding.
NEW First order discount Read More »
