Evaluate Search Partners
How do I Evaluate Search Partners? You read in the article fromAdalysis: Your PPC Recommendation Engine: https://lnkd.in/egMckEMS
Evaluate Search Partners Read More »
SEA
How do I Evaluate Search Partners? You read in the article fromAdalysis: Your PPC Recommendation Engine: https://lnkd.in/egMckEMS
Evaluate Search Partners Read More »
Microsoft Ads unveils Lodging solutions and new Google import markets for Smart campaigns.
Microsoft Ads update Read More »
Google announced new features for Pmax: – Campaign-level brand exclusions– Page feeds– Asset group reporting– Budget pacing insights Google also added the video creation tool to Pmax. Before you could only create a video in the asset library. For more information: https://lnkd.in/e8znTsgH
Google has sends invites for Google Uncover! During these episodes, Google will Uncover more about AI in Search Ads.
In 4 days the search ads week is starting. Google is giving 4 presentations during search week: 27 February: How Search has changed28 February: How to think differently about Search1 March: How to test and learn with Search2 March: How to succeed with Search Guests will be Kasim Aslam, Natalie Barreda, Tsuki Schmidt, Andy Goodwin. You can register at:https://lnkd.in/ekxRdbWV
Starting March 20, 2023 Google is redesigning the sites page to be more user-friendly also they will also give it a new look and feel! For more information: https://lnkd.in/egTtdCvx
Google AdSense updates the sites page Read More »
New image size? Dario Zannoni found what looks to be a new image size in Google Ads! Google Ads API 13.0 out Google Ads has released Ads API 13.0. Some highlights: -added support for Pmax travel goals -added fields to customer to track migration status of location and image assets -Feed-based recommendations of calls, callouts, and
Google Ads news week 7 Read More »
Google Ads has released Ads API 13.0. Some highlights: -added support for Pmax travel goals-added fields to customer to track migration status of location and image assets-Feed-based recommendations of calls, callouts, and sitelinks are replaced with asset-based recommendations
Google Ads API 13.0 out Read More »
Dynamic site links are really hidden by Google. You can find them if you go to ads & assets > assets > three dots > account-level automated assets > three dots > advanced settings. Over there you can also check the performance and switch them off.
Scott Carruthers has spotted a new function in Google Ads that gives brand control to your keywords!
Brand control keywords? Read More »
YouTube has made some new updates! These updates are: – Replying To Comments With YouTube Shorts– Data Stories For Posts– Viewers can now become members of a channel from the Shorts feed
After a lot of positive news, there are also some negative reviews of Bing chat going out of control!
Negative reviews Bing X ChatGPT Read More »
Google Ads had suspend and mass disapprove Ads since last night! Google is aware of the problem and a fix is rolling out.
Google Ads & Merchant problems Read More »
Nice picture from Tiago Goncalves that shows how Bing X ChatGPT is showing shopping Ads!
Bing ChatGPT Shopping Ads Read More »
Google is sharing new features in Display & Video 360 that helps advertisers to plan, buy and measure their connected TV campaigns. A few new features:– new TV functionality in Reach Planner– update to the marketplace that helps advertisers find CTV inventory to meet their campaign objectives.– A new report in Display & Video 360
New CTV Advertising Features in Google Ads Read More »
Mike Rhodes has made an amazing update to his pMax spend allocation script. Where you can now see the pMax search spend. In the picture below from Miles McNair founder of PPC Mastery you see an example of how this report looks. If you want to check the new script go to: https://lnkd.in/eq8GHr5i
Search spend insights PMax Read More »
Sofia Akritidou discovered that Google no longer lets advertisers add content targeting to video campaigns!
No content targeting Read More »
Google has a new gambling and games policy that will allow online horse racing ads for: Maryland, Pennsylvania , West Virginia and Virginia.
Google Ads new gambling and games policy Read More »
Spotted by Thanos Bertes a new Google campaign set-up. In this picture, the buttons look mandatory, through the use of gray! It’s still possible to opt out of the Google Display Network & Google Search Partners through the dropdown.
New campaign set-up Read More »
Google says it’s best to resist the urge to search on Google to check your Google Ads position!
Stop checking your Google Ads position Read More »
GA4 content grouping You can now see new features in the demo account: custom channel groups and item-scoped custom dimensions. Thanks for spotting this Matteo Zambon. Hotel carousel The “shopping” hotel carousel is now also live in other countries! Before users only saw this inside the Hotel pack. Now it appears at the top of the
Google Ads news week 6 Read More »
Google will launch a new product for PMax in the next month! This will be a High Value Optimization for NCA in PMax (source).
New Customer acquisition Read More »
With Cost-Per-Hour Masthead, YouTube gives advertisers the ability to buy its most visible placement during or after important moments like sports games!
New Cost-Per-Hour Masthead placements Read More »
The “shopping” hotel carousel is now also live in other countries! Before users only saw this inside the Hotel pack. Now it appears at the top of the page (source).
Spotted by Mike Ryan & Stefan Stopper an off switch for auto-generated assets in PMax.
Off switch for auto-generated assets in PMax Read More »
To help advertisers measure performance more effectively in a privacy-first world. Google has launched a new website called the Ads Privacy Hub. This site will help you to: – Understand the latest privacy changes and the impact they have on ad performance. – Learn how to build a first-party database for an effective privacy-preserving ad strategy. –
New Ads privacy Hub Read More »
Welcome to the blog post about the news around Google Ads from week 4. ROAS Target Simulator In my accounts, the ROAS target simulator was already available but for other accounts, Google rolled it out last week. GA4 For users of Google universal Google sends this email saying that you need to Install GA4 or
Google Ads news week 4 Read More »
In my accounts, the ROAS target simulator was already available but for other accounts, Google rolled it out last week. For more information about the ROAS target simulator: https://support.google.com/google-ads/answer/9634060?hl=en
ROAS Target Simulator Read More »
A quick overview from Alphabet 2022 Q4: – YouTube earnings are down 8%– Google Cloud brought in less than expected(32% increase)– Google’s Search and Other revenue is down by 2%– Google’s Other Revenues, which includes hardware and non-advertising YouTube revenue up 8%– Operating expenses shot up 10%
For users of Google universal Google sends this email saying that you need to Install GA4 or Google will do it for you…
Google is changing the content targeting in Google Ads. With the word to help you reach more potential customers, Google is simply saying: You get less control and we will show Ads to more people. An example from the Google Help page: “Your ads will target any of your selected content in your ad group.
“Simplifying” content targeting Read More »
According to Mauro Z. you can now also advertise on the Google Discover feed in Germany & France. Before Google Discover ads were unavailable in these countries.
Google Discover Germany & France Read More »
Thomas Eccel found this new update from Google where they announced that Topics, Placements, Display/Video keywords will be consolidated into a single Content page and report. Exclusions will also be consolidated into a single report on the same page. Besides this, your ads will target any of your selected content in your ad group. If you targeted “bikes”
Google consolidates Read More »
??????? ?????? ??? ??????????? ???????????? ?????? Google has updated and reorganized the Destination requirements policy! For more information check: https://lnkd.in/erkbFSFy ??? ?????????? ????????? Spotted by Kasim Aslam the new conversion dashboard! ??? ?????? ??? ???? There is a new Google Ads tool! On account level you can now add negative keywords. You can define up to 1,000 negative
Google Ads newsletter – week 3 Read More »
There is a new Google Ads tool! On account level you can now add negative keywords. You can define up to 1,000 negative keywords to apply to all eligible campaigns. Be careful with this tool because like I said this is on account level! For the negative keywords that only apply to Pmax you still
New Google Ads Tool Read More »
Spotted by Kasim Aslam the new conversion dashboard!
New conversion dashboard Read More »
Google has updated and reorganized the Destination requirements policy! For more information check: https://lnkd.in/erkbFSFy
Updated Google Ads Destination requirements policy Read More »
Want to read more about match types? Then check out this documentation from Google: https://lnkd.in/e57-Uvuk
Google is testing a new trusted store badge in the paid results (source).
New design trusted store badge Read More »
Google also made a video for the experiment test uplifts with Performance Max.
Test uplifts experiments Performance Max Read More »
In the latest tutorials from Google, they announced that in the future there will be more options for the Performance Max campaigns. One of those new options that is coming will be that you can test Performance Max against other campaign types.
New experiments are coming Read More »
Google has just uploaded a video that explains more about the new Performance Max experiment future.
Eugenia Aliksyuk noticed this new block on the managerial account level. With the layoffs that were announced could Google focus more on the community that should help each other instead of reps? Or is Google just going to focus on third-party and agencies: https://lnkd.in/e_EMiHBw Want to join a Google Ads community? Check this Discord: https://lnkd.in/e-dQFAuF
New Google Ads block Read More »
New in Search Console Insights a section at the top that shows achievements (source).
New in Search Console Read More »
At the moment I can’t get into the Google Ads Interface it looks like Google Ads is down at this moment. For more information check the status report.
?????? ?????? ???????? Google is going to sunset Optimize & Optimize 360 on September 30, 2023. ???????? ?????? ??? Yesterday Geert Groot send me this new message from Google with the announcement that people with management rights can now make adjustments to the payments. Before you needed to send a request. ??????????? ??? ??????????? ????-??? In May
Google Ads news week 3 Read More »
Now I knew that you could make an experiment for broad match keywords, but this time when I dismissed the upgrade to broad match keywords I got a notification that I could make an experiment. Looks like a new flow?