SEA

SEA

New PMax features

Google announced new features for Pmax: – Campaign-level brand exclusions– Page feeds– Asset group reporting– Budget pacing insights Google also added the video creation tool to Pmax. Before you could only create a video in the asset library. For more information: https://lnkd.in/e8znTsgH

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Search week

In 4 days the search ads week is starting. Google is giving 4 presentations during search week: 27 February: How Search has changed28 February: How to think differently about Search1 March: How to test and learn with Search2 March: How to succeed with Search Guests will be Kasim Aslam, Natalie Barreda, Tsuki Schmidt, Andy Goodwin. You can register at:https://lnkd.in/ekxRdbWV

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Google Ads news week 7

New image size? Dario Zannoni found what looks to be a new image size in Google Ads! Google Ads API 13.0 out Google Ads has released Ads API 13.0. Some highlights: -added support for Pmax travel goals -added fields to customer to track migration status of location and image assets -Feed-based recommendations of calls, callouts, and

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Google Ads news week 6

GA4 content grouping You can now see new features in the demo account: custom channel groups and item-scoped custom dimensions. Thanks for spotting this Matteo Zambon. Hotel carousel The “shopping” hotel carousel is now also live in other countries! Before users only saw this inside the Hotel pack. Now it appears at the top of the

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New Ads privacy Hub

To help advertisers measure performance more effectively in a privacy-first world. Google has launched a new website called the Ads Privacy Hub. This site will help you to: – Understand the latest privacy changes and the impact they have on ad performance. – Learn how to build a first-party database for an effective privacy-preserving ad strategy. –

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Alphabet 2022 Q4

A quick overview from Alphabet 2022 Q4: – YouTube earnings are down 8%– Google Cloud brought in less than expected(32% increase)– Google’s Search and Other revenue is down by 2%– Google’s Other Revenues, which includes hardware and non-advertising YouTube revenue up 8%– Operating expenses shot up 10%

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Google consolidates

Thomas Eccel found this new update from Google where they announced that Topics, Placements, Display/Video keywords will be consolidated into a single Content page and report. Exclusions will also be consolidated into a single report on the same page. Besides this, your ads will target any of your selected content in your ad group. If you targeted “bikes”

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Google Ads newsletter – week 3

??????? ?????? ??? ??????????? ???????????? ?????? Google has updated and reorganized the Destination requirements policy! For more information check: https://lnkd.in/erkbFSFy ??? ?????????? ????????? Spotted by Kasim Aslam the new conversion dashboard! ??? ?????? ??? ???? There is a new Google Ads tool! On account level you can now add negative keywords. You can define up to 1,000 negative

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New Google Ads block

Eugenia Aliksyuk noticed this new block on the managerial account level. With the layoffs that were announced could Google focus more on the community that should help each other instead of reps? Or is Google just going to focus on third-party and agencies: https://lnkd.in/e_EMiHBw Want to join a Google Ads community? Check this Discord: https://lnkd.in/e-dQFAuF

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Google Ads news week 3

?????? ?????? ???????? Google is going to sunset Optimize & Optimize 360 on September 30, 2023. ???????? ?????? ??? Yesterday Geert Groot send me this new message from Google with the announcement that people with management rights can now make adjustments to the payments. Before you needed to send a request. ??????????? ??? ??????????? ????-??? In May

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New?

Now I knew that you could make an experiment for broad match keywords, but this time when I dismissed the upgrade to broad match keywords I got a notification that I could make an experiment. Looks like a new flow?

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