The rule I use for this exclusion is mobileappcategory::69500. You find the content suitability in tools & settings under setup.
*it looks like this option doesn’t work for everybody. If it doesn’t work just check the boxes.
All updates
Tutorial on how to exclude all apps with one rule on account level in Google Ads.
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Friday 6 November
Demand Gen & YouTube
Demand Gen now lets you mix images, videos, carousels and text in one ad.
Google is rolling out a mixed media ad creation flow. Product feeds can go in the same ad too. What else changes for new ads: Video level creative preference controls…
Spotted by Anthony Higman, via Hana Kobzová
Demand Gen & YouTube
YouTube’s “Skip ads” button now says “Next” in some ads.
That's the change as it was shared, with no details yet on which formats, countries or accounts see it. No word on whether viewers can still skip these ads or…
Spotted by Anthony Higman
AI Search
Bing AI Mode now shows sponsored ads with sitelinks at the top.
The ad sits above the AI answer. Sitelinks show right under it. Google AI Mode mostly places its ads at the bottom of the page, so Bing's placement is different.…
Via Search Engine Watch
