“A new way to buy and measure YouTube’s masthead”

Today Google announced the launch of the YouTube Cost-Per-Hour (CPH) Masthead.

This new option gives advertisers the chance to buy advertisement space during the hours around priority moments.

Also, Google is bringing new measurement capabilities for the masthead.

“In markets where the measurement partners permit, Nielsen and Kantar can now measure CPM masthead campaign reach. Kantar, Dynata and Intage can measure brand lift, and Integral Ad Science (IAS) can measure viewability”

Besides this new measurement option advertisers can also get the option to measure CPM Masthead buys with Google Brand Lift.

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