Microsoft is going to switch broad match modifier keywords to broad! Before these keywords served as phrase.
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Thursday 5 November
Conversions
Google Ads can now count your offline conversions in the wrong accounts.
If you upload one batch to several accounts and they share the same conversion action name, Google may accept a GCLID or phone number in an account that never got…
Spotted by John Horn, via Search Engine Land
Demand Gen & YouTube
You can now translate holiday campaigns into 15 new languages inside Google Ads.
The AI is campaign-aware and covers text copy, keywords and landing pages. You can download a CSV for internal sign-off or review in Google Ads before going live. Website translation…
Spotted by Google Ads
Shopping
Google Ads now requires AI disclosure in California, South Korea and Vietnam…
The list already covered the European Union, India and New York. If your campaigns target these locations, ads with assets you mark as AI created or edited will carry a…
Via Barry Schwartz (Search Engine Roundtable)
