Below you find some slides of the EMA Product Kickoff. The slides are based on the updates that Google announced. A few slides were captured and shared by Tiago.
conversion-based audiences with first-party data & customer match.
External conversion lift user-based video action
Marketing Mix modeling
Campaign- level brand exclusions
Video action Planning & forecasting
NCA with High Value optimisation
Templates
Profitability reporting & optimization with conversion with cart data.
Drive conversions & revenue with interaction to next paint.
Coviewing metrics.
Pre-Populated Assets & keywords & recommended Budgets.
Store sales automatic dynamic reporting.
Burst style campaign recommendations in Pmax for store goals.
Auto-feed crawl/pixel.
Pickup later for online feed & LIA feed.
Travel carousel formats
SA360 experience hub.
Migrating to the new SA360.
Supported conversions and enhanced conversion support
Introducing Conversions goals in SA360.
Conversion value rules & Custom variable adjustments
Advanced forecasting & budget management with performance center.
Supporting new and latest formats.
Brand lift on mastheads & brand lift for display.
Video action planning & forecasting in reach planner Google Ads.
Centralised inventory management – central partner workspace.
Display & video 360 instant deals.