SEA

Most apps never leave localhost. They get a screenshot, a few likes, and disappear. Building is cheap now. The moat is still distribution, trust, and solving something people will pay for twice. Graphic: Jason Saltzman

Most people think Google Ads is about writing a clever headline. It’s not. It’s about building a system that makes your ad feel like the exact answer to a search. Here’s the anatomy of a high-performing Google Search Ad: → Structure (campaigns & ad groups) determines relevance→ Keywords determine when you show up→ Headlines stop

I turned everything I know about Google Ads into one checklist. Not theory. Not “best practices”. What actually works in 2026. 👉 Smart bidding👉 PMax across the full funnel (not just TOFU)👉 Demand Gen for new demand👉 Data > everything

Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products➡️ Get clicks➡️ Make sales But the reality? It’s a full-stack performance system. Scaling Shopping today means mastering: ✅ Product Feed Optimisation — clean titles, attribute enrichment, keyword harvesting & diagnostics✅ Campaign Structure — full-funnel PMax + Standard setups, asset testing &

Most Google Ads accounts don’t fail because of one big mistake. They fail because of dozens of small ones that compound over time. Things like: weak conversion trackingbroad targetingignoring search termspoor landing pagesstale ad copyoptimizing for clicks instead of revenuemaking decisions without enough data At the same time, the accounts that consistently outperform usually do

New columns: https://lnkd.in/eGz3YGaXGmail Ads: https://lnkd.in/eaNC6_YKEnhanced conversions: https://lnkd.in/ebqaZYTRNew Ads homepage: https://lnkd.in/ewYa5prCNew Ad Label: https://lnkd.in/e6ANuvPZGames & Gambling policy: https://lnkd.in/eEaQa7_STag Manager: https://lnkd.in/eF5YF6M4Pinned Assets: https://lnkd.in/eNMPRA6sAPI Smart campaigns: https://lnkd.in/e-5pmCrASkills: https://lnkd.in/eqvTXQWxDestination policy: https://lnkd.in/eN-cPPGjAI Search Terms: https://lnkd.in/eeVw6qexNew Bidding strategy: https://lnkd.in/eBWCH5VkChange to bid strategies: https://lnkd.in/e5-KxiBFFinancial service: https://lnkd.in/eSV5kBsXYouTube update: https://lnkd.in/e-XxkAGJLSA Update: https://lnkd.in/epYMgZ7ZGMC For agencies: https://lnkd.in/esQVFTGXURL Expansion: https://lnkd.in/ewib_dPJExpansions AI Max: https://lnkd.in/enePdFiTSpike product disapprovals: https://lnkd.in/e3XgETKsNew metrics?:

Google Ads News Performance Max Gets Product Reporting by Asset Group Google has introduced a useful update for Performance Max campaigns: advertisers can now select individual asset groups directly within the Products report. This makes it much easier to analyze product-level performance for specific asset groups without relying on extensive filtering or time-consuming workarounds. Previously,

Google has introduced a useful update for Performance Max campaigns: advertisers can now select individual asset groups directly within the Products report. This makes it much easier to analyze product-level performance for specific asset groups without relying on extensive filtering or time-consuming workarounds. Previously, understanding how individual products performed across different asset groups required considerable

Google Ads now provides real-time Shorts ad previews for Video View and Video Reach campaigns. Advertisers can preview new or existing ads on mobile and desktop during campaign creation, helping catch formatting issues and confirm how creatives will appear before launch.