SEA

Google Ads Customer Match now supports IP address and user interaction timestamp as additional matching keys, which may improve match rates. These fields must be uploaded unhashed. The feature is not available for users in the EEA, UK, or Switzerland, so advertisers must exclude those regions from IP sharing and ensure appropriate consent and disclosures. […]

Google Ads has updated the AI Max interface to give advertisers more explicit control over how campaigns handle branded searches. Advertisers can now choose to show ads across all relevant searches, manage branded traffic using brand inclusions and exclusions, or restrict ads to unbranded searches only. The update makes brand-related targeting controls more visible and

Display advertising costs have fallen significantly ahead of the 2026 holiday season, giving marketers a potentially cheaper opportunity to build awareness before Black Friday and Cyber Monday competition increases. Key figures from AdRoll’s Q3 data show: Display prospecting CPMs: down 45% year over year and 25.5% versus comparable Q2 levels. Display retargeting CPMs: down 29.1%

Google Ads will run a six-month U.S. Search pilot starting in October 2026 that allows advertising for a limited set of firearm accessories, while keeping firearms, ammunition, and regulated components prohibited.

Google is expanding native AI checkout to eligible Shopify merchants, allowing shoppers to buy products directly inside Google Search’s AI Mode and the Gemini app instead of being sent to the merchant’s website. For qualifying U.S.-based Shopify stores, direct checkout can be enabled automatically when the store is connected to Google Merchant Center. The system

Google Ads News Black Friday can drive a lot of revenue But how much profit does it actually make you? On September 30, Jeremy Young, Ruben Runneboom and Thomas Eccel are joining for a live ProfitSessions roundtable on discounts, bidding targets, break-even points and the numbers that actually define a successful Black Friday. 📅 September

Google Merchant Center has clarified how advertisers can update product videos faster. Using a new, unique video URL triggers a fresh crawl and typically updates the video within 24–72 hours, while reusing the same URL can delay changes by up to six weeks. Google has also added guidance on Shopping policy compliance, requiring all video

Google has clarified its store ratings eligibility requirements for merchants. To show store ratings on paid text and Shopping ads, advertisers generally need around 100 eligible reviews, a minimum rating of 3.5 out of 5 stars, and reviews must have been collected within the past 24 months. Ratings are also calculated separately by country, meaning

Google has published a new guide for lead-generation advertisers focused on preventing invalid or low-quality leads. The main message is that Google’s invalid-traffic systems alone cannot guarantee lead quality, so advertisers need their own safeguards. Google recommends measures such as reCAPTCHA, double opt-in, server-side validation of contact details, optimization toward lead-specific conversion goals, and greater

Google Ads has introduced Video Ads Dubbing in Asset Studio, making it easier for advertisers to localize video campaigns at scale. The AI-powered tool can dub video ads across 33 languages and locales without requiring advertisers to reshoot the original creative for every market. First spotted in October 2025 as an internal feature, Video Ads