GA4

Matteo Zambon discovered that GTM Server-side is now able to get GA4 App data.

Brais Calvo Vázquez discovered that GA4 is bringing back a taste of the classic Universal Analytics experience with this new real-time report! The ability to see page-level traffic in real time, complete with Active Users and Views metrics, is a great addition for those who missed this functionality from Universal Analytics. While it doesn’t allow

Matteo Zambon discovered that you can now create and save segments directly within your GA4 property. He noticed that this feature is in a newly created property, so it might be a slow rollout.

I just received a free Google Analytics Playbook for E-commerce from Aleksejus Podpruginas. In this playbook you will read how to set-up and analysis in GA4. React GA4 and add Aleksejus Podpruginas and I will send it to you.

Opening a new GA4 account? Always check the user and event data retention settings!

GA4 has increased the data export limits in Google Analytics to give you greater flexibility with your data. With this update, you can now export up to: 10,000,000 cells in TSV and CSV exports for unsampled explorations100,000 rows of data when downloading reports as a CSV or Google Sheets

Google now surfaces a recommendation to fix misconfigured deep links in your app if you have an app data stream, and your app has misconfigured App Links or Universal Links (i.e., the links are not successfully directing mobile users to the mobile app when they have the app installed). To view the list of missing

Arpan Banerjee just told me that Google has officially launched the improvements to GA4 Data import!

Google is progressively launching a new design in data import, which allows multiple data sources to be uploaded and maintained for the same type of import. Found by Brais Calvo Vázquez!