Thomas Eccel discovered that the new GA4 consent report is live
Insights:
1. EEA Traffic Split: Percentage of traffic and conversions from the EEA.
.2. Behavioural Impact: Inactive cookie consent affects user reporting and modelling.
3. Advertising Signals: Inactive ads consent impacts measurement, remarketing, and demographics.
Note that having consent mode these days is crucial for your privacy policy. My preferred way to install it is with Cookiebot Web CMP by Usercentrics .
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Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
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