GA4 Archieven - Page 2 of 24

Google Analytics 4 is introducing two new reports for lead generation

Leave a Comment / GA4, Marketing, SEA / Adriaan

Brais Calvo Vázquez discovered that Google is introducing 2 new lead reports! Lead acquisition report, focuses on how leads are acquired.Lead disqualification and loss report, Tracks disqualified or unconverted leads based on events like disqualify_lead and close_unconvert_lead. These reports use GA4’s recommended lead events and include new metrics: New leads: Unique users who triggered the […]

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Search Trends (Q1 2025 – US & Europe)

New Google Analytics Update

Leave a Comment / GA4, Marketing / Adriaan

The GA4 Measurement Protocol now supports device and user_agent fields! This means better tracking accuracy for server-side and offline events, like CRM syncs, kiosks, or IoT, with full device/browser context.

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How to See AI traffic in GA4

Leave a Comment / GA4, Marketing / Adriaan

New video live: How to See AI Traffic in GA4! Link: https://lnkd.in/efJncR5W

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GA4 tip

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Opening a new GA4 account? Always check the user and event data retention settings!

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Key events report is being removed

Leave a Comment / GA4 / Adriaan

GA4 update: the ‘Key events’ report is being removed. Himanshu Sharma discovered that key events are now managed directly in the ‘Events’ report. The updated report also includes DebugView, Attribution settings, and a new ‘Custom Configurations’ menu for event management. A new ‘Network settings’ report is rolling out to help track event sources and set

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GA4 tip

Leave a Comment / GA4 / Adriaan

Opening a new GA4 account? Always check the user and event data retention settings!

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Customizable report snapshots

Leave a Comment / GA4, Marketing / Adriaan

Brais Calvo Vázquez discovered that GA4 is rolling out customizable report snapshots with three pre-designed templates: User behaviorSales and revenueMarketing performance These templates introduce two new components: Top metrics, allowing selection of up to four key metricsA complementary info card for added context All elements can be customized, edited, and used in GA4 library summary

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GA4 Account limit change

Leave a Comment / GA4 / Adriaan

Dario Zannoni discovered that google increases the GA4 account amount from 100 to 300!

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