GA4 tip
Opening a new GA4 account? Always check the user and event data retention settings!
GA4
GA4 now includes a Report Identity API
GA4 now includes a Report Identity API (Alpha, via the Admin API). It lets you check which report identity is being used in a GA4 property: – BLENDED– OBSERVED– DEVICE_BASED– IDENTITY_BLENDING_STRATEGY_UNSPECIFIED (if not defined) This makes it easier to automate audits and validate GA4 configurations without manually checking each property. Source: Brais Calvo Vázquez
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Open-source MCP server is now live
Big news for data enthusiasts: an open-source MCP server is now live, letting Large Language Models (like Gemini) connect directly to your Google Analytics data. With this, you can:– Run advanced e-commerce reports instantly– Refine results through conversational follow-ups– Build complete, data-driven marketing strategies in seconds
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Google has quietly changed how server-side Google Tag Manager (SGTM) loads Google JavaScript libraries like gtag.js
Previously, the GA4 Client in SGTM could directly load gtag.js. That’s no longer possible. Now, all Google JavaScript libraries are loaded via the Web Container Client. If you want to load gtag.js via SGTM, you must now use a Web Container Client and allowlist the Google Tag Measurement IDs you want to serve.If you load
Google Analytics 4 is introducing two new reports for lead generation
Brais Calvo Vázquez discovered that Google is introducing 2 new lead reports! Lead acquisition report, focuses on how leads are acquired.Lead disqualification and loss report, Tracks disqualified or unconverted leads based on events like disqualify_lead and close_unconvert_lead. These reports use GA4’s recommended lead events and include new metrics: New leads: Unique users who triggered the
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Colors in the Graphics
GA4 has done it! Brighter colors for the interface graphics. Spotted by Luuk Fiets & Brais Calvo Vázquez.
Colors in the Graphics Read More »
Search Trends (Q1 2025 – US & Europe)
1. Google Still Dominates, But Its Share Is Shrinking Google remains the clear leader in traditional search (over 90% user share), but AI tools are slowly gaining traction. DuckDuckGo users perform more searches per user than Bing, especially in Europe. Organic clicks remain dominant, though zero-click results are inching upward. 2. AI Search Is Growing,
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New Google Analytics Update
The GA4 Measurement Protocol now supports device and user_agent fields! This means better tracking accuracy for server-side and offline events, like CRM syncs, kiosks, or IoT, with full device/browser context.
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