GA4 now includes a Report Identity API

GA4 now includes a Report Identity API (Alpha, via the Admin API).

It lets you check which report identity is being used in a GA4 property:

– BLENDED
– OBSERVED
– DEVICE_BASED
– IDENTITY_BLENDING_STRATEGY_UNSPECIFIED (if not defined)


This makes it easier to automate audits and validate GA4 configurations without manually checking each property.

Source: Brais Calvo Vázquez

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