Author name: Adriaan

Google Ads Editor 2.13 adds AI Max support for Shopping campaigns, new Performance Max retention goals, expanded Demand Gen features, improved reporting, and AI-content disclosure controls. It also streamlines offline campaign management while ending support for creating new Video Action campaigns.

Google is gradually rolling out Ask Advisor in Merchant Center. The AI-powered assistant can help advertisers understand account issues and guide them towards possible solutions directly within the platform. The feature was announced at Google Marketing Live 2026 and is currently only available in selected accounts, so not everyone will see it yet. This update

Google is updating its Gambling and Games certification requirements on August 26, 2026. New applicants will need to use revised application forms and provide up-to-date licensing information. Advertisers must also display required compliance details on their websites, including age restrictions and licensing information. Significant business or licence changes may require recertification, and failing to comply

From August 2026, eligible advertisers will be allowed to promote crypto exchanges, software wallets, and hardware wallets in Iceland, Liechtenstein, and Norway. Advertisers must be licensed as a Crypto-Asset Service Provider under MiCA and comply with local legal requirements. This creates new opportunities in these markets, but only for properly licensed providers that meet Google’s

From August 2026, eligible telemedicine providers will be allowed to advertise prescription drug services, provided they hold both LegitScript Healthcare Merchant Certification and Google advertiser certification. This opens up new advertising opportunities in Spain, but only for providers that meet the required compliance and certification standards. Source: Google Ads Help

Google has broadened access to Lead Form assets by removing the previous $50,000 ad spend requirement. Eligibility now mainly depends on advertiser verification and a good policy compliance history, making the feature more accessible to smaller businesses.Lead Form assets are now supported for Search and Performance Max campaigns. Google has also added more lead delivery

Google is limiting appeals for older Google Ads policy decisions. From July 21, 2026, decisions that are more than six months old can no longer be appealed directly from the Google Ads account. Advertisers should therefore review policy issues and submit appeals promptly instead of leaving them unresolved for too long. Source: Google Ads Help

Google has opened a form for advertisers that need more time to migrate from the Content API for Shopping to the Merchant API. The current deadline is August 18, 2026. Businesses that are not ready can request extended access until either October 15 or December 31, 2026. The application asks for contact details and a

Google has updated its Performance Max help documentation to clarify how AI is used for text customization. Google AI can generate headlines and descriptions using content from the landing page, website domain, and existing ads. Most of the documentation changes are minor, but this wording makes Google’s role in automatically creating text assets more explicit.

Local Services Ads are moving into the Google Ads interface. The campaigns will run under Performance Max with pay-per-lead goals, while keeping the current LSA model: ads remain limited to Search and Maps, and advertisers continue paying for valid leads rather than clicks. The move should make campaign and lead management easier by bringing LSAs