Besides conversion rate, AOV is an important metric to watch in Google Ads.Conversion rate shows how often users convert.
Average Order Value shows how valuable those conversions are.
Both matter, but they answer different questions.
Improving conversion rate makes campaigns work better.
Improving AOV makes them worth more.
That’s why AOV deserves attention next to conversion rate not as a replacement, but as a necessary counterpart.
If you’re not looking at it yet, you’re missing part of the picture.
Make the column: Conversion value ÷ Conversions to check it!
