Google added new insights to Conversion Diagnostics, showing whether Consent Mode is correctly implemented and when conversion modeling actually starts. Advertisers can now see the real uplift from consent-based modeling, sometimes 50%+.
That uplift doesn’t mean campaigns suddenly improved it reveals conversions that were previously invisible.
As a result, historical CPA, ROAS, and CVR benchmarks from pre-Consent Mode periods are structurally unreliable and should be recalibrated.
Thanks for sharing Thomas Eccel
