Author name: Adriaan

Another major retail announcement from Google at Google Marketing Live: new Universal Commerce Protocol (UCP) features and AI tools designed to power the next era of shopping. The goal: make it easier for consumers to discover, buy, and check out directly across Google’s AI experiences. Key updates: Universal Cart A cross-retailer cart that works across […]

One of the biggest announcements from Google at Google Marketing Live: a new generation of AI-powered ads for Google Search. Built with Gemini, these new ad formats are designed to deliver more helpful, conversational experiences and connect users with brands earlier in the decision-making process. Key updates: Conversational Discovery Ads Ads that directly answer specific

Another important update from Google at Google Marketing Live: unified measurement is getting a major upgrade. Meridian, Google’s open-source Marketing Mix Model, is coming to Google Analytics 360. This gives marketers a more complete way to connect data, measure impact, and forecast results. Key updates: Unified insightsCombine first-party data, cross-channel performance, and media signals in

Another major announcement from Google at Google Marketing Live: introducing Ask Advisor. Ask Advisor is a new AI-powered assistant that works across Google Ads, Google Analytics, Google Marketing Platform, and soon Google Merchant Center. The goal: bring all of Google’s marketing tools together into one intelligent experience. Key capabilities: Cross-product AI collaborationConnects multiple AI agents

Big updates from Google and YouTube were announced at Google Marketing Live. Demand Gen is getting a major upgrade, making it easier to combine brand awareness and performance in one campaign. Here are the key updates: AI-powered creative Generate video ads in Asset Studio using simple promptsAdd creator partnership videos directly into campaignsRetailers can upload

Google is rolling out a guided setup checklist in GA4 that scans your property and shows exactly what still needs to be configured. The checklist covers: ✅ Getting started✅ Connecting accounts✅ Enhancing reporting✅ Optimizing advertising✅ Adding first-party data✅ Fixing data issues Each task includes direct links to the relevant settings and official tutorial videos. A

That number is hard for me to wrap my head around. When I started posting, I never expected this many people to follow along. I’ve simply shared what I’m learning, what I’m building, and what I find interesting & funny. I’m genuinely grateful to everyone who reads, comments, and sends messages. I’ve had so many

Your data is either driving growth… or quietly killing your results. Here’s where most accounts stand 👇 ❌ Bad Tracking only form fillsNo offline dataEvery lead = same valueNo idea what actually converts→ Optimizing for quantity, not quality ⚠️ BetterTracking leads + callsImporting some offline conversionsBasic lead qualificationSome feedback loop→ Starting to optimize for better

Most Google Ads campaigns don’t fail because of bad ads… They fail because of bad keyword lists. ❌ Too broad → wasted budget❌ Too specific → no traffic❌ Poor structure → irrelevant clicks If you want better performance, start here: 1. Think like your customer Don’t think in “marketing terms”Think in search terms What would

Google just unveiled a new era for Search. And it’s far bigger than AI Overviews. At Google I/O 2026, Google introduced a complete transformation of Search into an AI-powered platform that can reason, monitor, build, and act on your behalf. What’s new: Intelligent Search BoxThe biggest redesign of the Google search box in 25 years,