Author name: Adriaan

Google is rolling out AI Mode in Chrome and it could completely change how we search, browse, and consume content .What’s coming: – Ask complex, multi-step questions directly from the Chrome address bar – Get instant summaries and follow-up insights while browsing any page – Use text, voice, or even images to interact with the […]

Thomas Eccel discovered that Google just quietly rolled out a redesigned conversion setup: Website and GA4 conversion actions are now displayed separately.

Barry Schwartz discovered that Google just refreshed its Store Widget program (formerly the “Top Quality Store badge”). There are now three widget types merchants can embed on their websites: • Top Quality Store widget – for stores meeting Google’s highest standards (reviews, policies, performance). • Store Rating widget – for stores with ratings but not

Adalysis just published one of the largest Google Ads match type studies to date: 16,825 campaigns analyzed across different bid strategies. Key takeaways: • Exact match remains the most efficient, highest CTR and conversion rates, lowest CPA. • Phrase match is increasingly unreliable, often with higher CPA and overlap issues, as Google’s expansion makes targeting

Google is now testing full integration of the Local Map Pack directly into AI Overviews. Instead of just pulling snippets, the entire map pack (with business listings, reviews, directions, etc.) is being surfaced inside the AI-generated results. Found by Anthony Higman

New features include the ability to follow publishers and creators directly in Discover, with a preview of their content before you commit. On top of that, Discover will now highlight more social content posts from platforms like Instagram, X, and YouTube Shorts alongside articles and videos. Why this matters for marketers and publishers: – Followers

The pitch: smarter targeting, auto-generated ad copy, and seamless landing page selection. The reality: many advertisers are still skeptical. Key concerns: – Brand safety risks if AI misrepresents claims (health, finance, skincare). – Accuracy gaps mismatched queries, wrong links, off-brand copy. – Budget leakage into placements advertisers didn’t intend. Google’s response: – Negative keyword lists,

Josh Silverbauer👨🎤 posted that the Google Ads Conversions GTM template now supports new event parameters. This means you can send richer data directly into Google Ads conversions!(First spotted via Alina Elvira Popa)

Meta is rolling out click-to-message ads inside WhatsApp Status, giving brands full-screen placements that lead directly into a chat with the business. This adds a new layer of conversational advertising on one of the world’s most widely used messaging apps. The upside is clear: stronger visibility, seamless engagement, and cross-platform integration via Facebook and Instagram.

The platform is rolling out AI-powered product tagging and dynamic ads that automatically detect products in videos and turn them into clickable shopping opportunities. Imagine: the sneakers in a vlog, the coffee machine in a morning routine, or the mic in a podcast setup all instantly tagged by YouTube’s AI. For creators, this could mean