110 Billion search ad spend
According to the eMarketer paid search spend is expected to reach $110 billion this year.
110 Billion search ad spend Read More »
New Parameter for IOS
Because of Apple’s App Tracking Transparency policy changes, Google has introduced a new URL parameter that you can use to measure the results of your ads on iOS under Apple’s policies! gBraid is the new parameter that helps advertisers measure app conversions driven by ad campaigns on iOS.
New Parameter for IOS Read More »
YouTube & A.I.
We already knew that Google had plans to use A.I. in Ads but according to internal documents Google has also been testing PaLM 2 for YouTube content like titles, and descriptions according to internal documents. For creators, YouTube has been using this technology to experiment with the idea of providing five video ideas.
Favicon test
Filip Silobod found out that the new Favicon design test is now also live for sponsored search results!
6 new measurement tools in Chrome
Google has announced six new relevance and measurement APIs. These new features can generate interest-based advertising signals and correlate ad clicks or views with conversions. All without the use of third-party cookies. List of new tools: Topics: Generate signals for interest-based advertising without third-party cookies or other user identifiers that track individuals across sites. Protected
6 new measurement tools in Chrome Read More »
Shopping product page test
Google is testing another interface for shopping results. You can now see visit website, view details, and the expanded pricing details .
Shopping product page test Read More »
Youtube introduced two new Ad types
During Brandcast YouTube announced that is bringing back the 30-second unskippable ad slots to YouTube Select. The 30-second ad will replace two 15-second video spots that are currently available on YouTube Select CTV video content YouTube is also introducing ads when users pause videos! Besides these updates, Google talked about AI integrations with voice and
Youtube introduced two new Ad types Read More »
GA4 update
Google has announced new dimensions and metrics for the audience builder in GA4: Item-scoped dimensions:– Item ID– Item affiliation– Item brand– Item category– Item category 2– Item category 3– Item category 4– Item list name– Item name– Item promotion ID– Item variant Item-scoped ecommerce metrics:– Item revenue– Items added to cart– Items checked out– Items
New PMax reports ?
Navah Hopkins found out that you can now see data on where and when your PMax campaign was served!
New PMax reports ? Read More »
Tesla Advertising
Interestingly at the annual meeting of shareholders CEO Elon Musk said that Tesla is going to start with advertising. Tesla has ignored paid advertising for years and people always said that the brand was strong enough to make sales without advertising. Maybe they try this because the market is getting more competitive. Also, I am
New guides & resources
Meta has announced new guides and resources so that creators can understand how to achieve their creative ambitions and goals.
New guides & resources Read More »
Policy update inactive Google accounts
Starting later this year, if a Google Account has not been used for at least 2 years. Google may delete the account and its contents. Before deleting an account Google will send multiple notifications.
Policy update inactive Google accounts Read More »
Schedule stories with Third-party tools
Yesterday Meta announced that you can now schedule and publish Instagram Stories with third-party tools.
Schedule stories with Third-party tools Read More »
Survey Product search engine
PowerReviews surveyed 8,153 U.S. consumers in March 2023 and found out that Amazon is the go-to product search engine!
Survey Product search engine Read More »
Amazons chat function
Amazon is planning to add chat functions to its only store!
Amazons chat function Read More »
New search settings design
Google has a new search settings design!
New search settings design Read More »
New favicon test Google
Brodie Clark found out that Google is testing with Favicons that have a blue gradient circle for the outline.
New favicon test Google Read More »
Microsoft Star partner label
For the first time, people are seeing the Microsoft Star partner label in the Bing Chat results
Microsoft Star partner label Read More »
New crawler
Google has added a new crawler. This crawler is used for testing tools users can use in Search Console or other Google properties.
Data changes Search Console
From June 1, 2023 users from Search Console might notice some data changes. This is because Google starts using data from your Google Analytics 4 property.
Data changes Search Console Read More »
Microsoft updates
Microsoft launched today the updates that were announced earlier this month. These updates are related to: – mobile widgets– chat history– conversations across platforms– multilingual support– swiftkey– edge updates For more information read the article.
Update Bard
Google has released an update for Bard that makes it better at summarizing information & identifying sources.
New box test for Local Ads
Google is testing a new box in Google maps for sponsored listings.
New box test for Local Ads Read More »
Removing restrictions on corona related content
In June Google will be removing restrictions on corona related content under their Sensitive events policy.
Removing restrictions on corona related content Read More »
GA4 Reporting API limits
Charles Farina found out that a lot of GA4 Reporting API limits have received big boosts.
GA4 Reporting API limits Read More »
Google Ads Benchmarks 2023
WordStream by LOCALiQ analyzed more than 17.000 US search advertising campaigns for their Ads benchmarks. Some findings: – CTR increased in 22 out of 24 industries– CPC increased for 14/24 industries– CVR is down for most industries– 91% percent of industries saw an increase in CPL For more information check: https://lnkd.in/e5ZtJyY5
Google Ads Benchmarks 2023 Read More »
Meta one-time credit
Dario Zannoni got this alert that said that Meta will give a one-time credit because of the pricing volatility issue.
Meta one-time credit Read More »
Pop-up GA4
In this new pop-up from Google for GA4 you can book a free migration appointment with Google Support!
How to list unwanted Referrals in GA4?
For online shops, unwanted referrals are a common problem. Think about banks that send people back to your website. If somebody comes back the referral is the bank. This is of course not fair because they maybe found you organic or direct. If you want to list these unwanted referrals then check the video below.
How to list unwanted Referrals in GA4? Read More »
Enhanced conversions GA4
With enhanced conversion in GA4 you can measure: – scrolls– outbound click– site search– form interactions– video engagement– file downloads You can find the enhanced conversions at admin > data streams > click on site > check events.
Enhanced conversions GA4 Read More »
How to include or exclude countries in GA4.
How to include or exclude countries in GA4.
How to include or exclude countries in GA4. Read More »
Broken Looker Studio
I’m curious how many Looker Studio reports are going to stop showing data when UA stops measuring in July!
Broken Looker Studio Read More »
Google Ads news week 19
Below you find all the Google Ads news from week 19 Campaign-level Headlines and Descriptions Dario Zannoni found new documentation about what looks to be a new feature called Campaign level Headlines and Descriptions(documentation). Ad inspector A week ago Google announced that they are launching new testing features on ad inspector across all platforms for AdMob and Ad
Google Ads news week 19 Read More »
Chat in GA4
In the search bar from GA4 you can ask Google questions. Below you see an example of one of these questions.
Retail media ads are growing more than 25% this year to 51 billion dollars.
By 2024 retail media ads will grow to almost 20% of the Ads market. Also, 2/3 of marketers said that retail media networks are the most effective in digital advertising. These developments are really interesting for more information check this article.
Retail media ads are growing more than 25% this year to 51 billion dollars. Read More »
New functions ChatGPT
Users from ChatGPT Plus who have opt-in for experimental features can now use plugins and browse.
New functions ChatGPT Read More »
Interesting Amazon is testing with a small business search filter.
With this filter, customers can discover products from small businesses.
Interesting Amazon is testing with a small business search filter. Read More »
Change in LinkedIn followers?
LinkedIn is now removing hibernated and restricted accounts from the connection and followers of all users.
Change in LinkedIn followers? Read More »
New Bing Chat functions
Bing Chat now shows image answers, knowledge cards, and better answers for: – jobs– shopping– weather– finance– cars– recipes
New Bing Chat functions Read More »
Pushing Bard?
Is Google going to push Bard on their homepage? Lorenzo Carreri found this link to Bard.
Related filter rollout
Google rolled out the related filter in English en in the US.
Related filter rollout Read More »
Meta AI assets
Meta’s AI Sandbox will soon let advertisers generate text, and background images and adjust the sizes of assets.
Google is the search engine
Google is still the dominant player if you look at the charts from Statscounter! For more charts check: https://lnkd.in/eGs3G_-F
Google is the search engine Read More »
Account settings AAR’s
Dario Zannoni found out that in some accounts you can see in the account settings how many recommendations you have auto-applied. This version looks better because normally the AAR’s are hard to find.
Account settings AAR’s Read More »
New options Dynamic Remarketing Campaign
Boris Beceric ✅ found some new options in his dynamic remarketing campaign: – asset enhancements– auto-generated video– native formats– dynamic ad options– call-to-action text– custom colors For more information check his post: https://lnkd.in/e99JgH7V
New options Dynamic Remarketing Campaign Read More »
Organic CTR changes
Interesting organic page CTR changes over the past 5 years!
Organic CTR changes Read More »
Ad blockers are not allowed on YouTube?
Google is experimenting with a new way to restrict people who are using ad blockers on YouTube.
Ad blockers are not allowed on YouTube? Read More »