New symbol brand consideration campaign
Google is now using a heart symbol for product and brand consideration campaigns. Before they used ✨.
New symbol brand consideration campaign Read More »
New lookalike segment
Within the new Demand Gen campaigns advertisers will be able to create Lookalike segments based on “seed lists” This Seed list can consist of first-party data & YouTube users. The segments can be set to: – Narrow (2.5% reach).– Balanced (5% reach).– Broad (10% reach). Demand gen campaigns can show on: – YouTube Shorts.– YouTube
New lookalike segment Read More »
Suggestions for your search
Google is testing a new feature called suggestions for your search(source)!
Suggestions for your search Read More »
Classic Merchant Center Experience
In the documentation, Google is already talking about the classic Merchant Center Experience!
Classic Merchant Center Experience Read More »
Bug Google Jobs
Yesterday Barry Schwartz found this Bug in Google Jobs. This means that if you run a job site traffic may have dropped!
Overview of all the Google Marketing Live announcements
Below you find an overview of all the announcements from Google Marketing Live. The articles that Google uploaded were written in 6 subjects: Pmax & Search, Display & 360, App, Conversion tracking, YouTube, and Retailers. Below every subject you find the article/source. Pmax & Search Ads features: – new conversational experience in Google Ads– new
Overview of all the Google Marketing Live announcements Read More »
Access to the Generative Search Experience
Yesterday Google gave the first users access to the Generative Search Experience. Only U.S.-based searchers can join the waiting list. You can join at: https://lnkd.in/eq-b-NNC
Access to the Generative Search Experience Read More »
Top Quality Store Badge
Google has replaced the Trusted Store Badge with Top Quality Store Badge. Stores can earn this badge if they have:– Fast shipping– Generous return policies– A high-quality website– Exceptional user ratings
Top Quality Store Badge Read More »
Conversion tracker for free listings
Tony Zara found out that Google has launched a new GTAG conversion tracker for Merchant Center for the Free Listings. This is just a new option to track the free listings. The normal option is to connect GA4 to Merchant Center and then put the auto-tagging on.
Conversion tracker for free listings Read More »
Ad generative AI training
Google has Ad generative AI training courses for Google Cloud!
Ad generative AI training Read More »
Merchant Center Next
Kevin Kaneria had access to a Merchant Center Next account and found out that this version doesn’t have: – no options to add rules– no options to add supplemental fees– less control Hopefully, they roll out more features in the future just like they are doing with GA4 en PMax.
Merchant Center Next Read More »
Improved search terms
Yesterday Christian Lemke, Google Ads Expert already had insight into the improved search terms. Here you can filter on top performing, trending, and top demand.
Improved search terms Read More »
Linkedin verification
Last monday LinkedIn announced that they are bringing verification to job posts.
Linkedin verification Read More »
E-commerce chances search
Brodie Clark shared this amazing post where he discussed that there is a big opportunity for organic E-commerce search! For more information about his post check: https://lnkd.in/eWfJusP9
E-commerce chances search Read More »
Meta sold Giphy
Interestingly Meta has sold Giphy with a 260 million dollar loss for more information check The Guardian.
Bard has added images
Google Bard has added images in responses. This update was announced at Google I/O.
Bard has added images Read More »
Google search video bug
Between May 4 and May 17 there was a bug in Google Search that resulted in a drop in traffic to video content.
Google search video bug Read More »
Bing chat updates
Yesterday Bing announced some new updates for Bing Chat: – Bing becomes the standard search engine for Chat GPT– Bing is adding to its support for plugins– Bing chat comes to Windows 11 and Edge
Google Launched two news campaigns for YouTube
Yesterday Google Launched two news campaigns for YouTube: Video view campaigns. These campaigns will combine skippable in-stream ads, in-feed ads, and Shorts ads. This type is focused on views. Demand gen campaigns. Will show on: YouTube Shorts, YouTube in-stream, YouTube in-feed, Discover, and Gmail. This campaign is focused on conversions Google also announced a new
Google Launched two news campaigns for YouTube Read More »
More information about Google Next
Google announced that Merchant Center Next will replace Merchant Center. According to Google Merchant Center Next will be rollout in 2024.
More information about Google Next Read More »
Topic Authority
Google has launched topic authority to better understand news topics! This new system helps determine which experts are helpful to someone’s news query.
YouTube announcements Google Marketing Live:
– Expand YouTube creative assets with AI-powered tools– Impact forecasting is coming to Google Ads/YouTube– Adding in-feed video ads and expanding Shorts into Video reach campaigns(already announced a month ago)
YouTube announcements Google Marketing Live: Read More »
Google announced updates for retailers:
– new customer high lifetime value and later this year, they are adding a new re-engagement goal– product- and category-level optimization opportunities– local offers on products for YouTube in-stream ads and show item availability and variable pricing based on customer location
Google announced updates for retailers: Read More »
Google Ads has made improvements for conversion tracking these improvements are focused on:
– manage first-party data more easily – simplify how you set up enhanced conversions – use offline conversion adjustments to drive higher ROI(up to 7 days now)
New Google Ads features for App:
– product feeds– promotion assets– seasonality adjustments– more support for enhanced on-device conversions– new SKAdNetwork integrations
New Google Ads features for App: Read More »
New features in Display & Video 360
Google announced new features for Display & Video 360: – optimized targeting– PAIR is now widely available to advertisers and publishers in Display & Video 360– connected TV (CTV) measurement
New features in Display & Video 360 Read More »
Google announced new Pmax & Search Ads features:
– new conversational experience in Google Ads– new ads experiences with generative AI– improved automatically created assets– new brand restrictions for broad match– improvements in Smart Bidding– top search categories– new customer high lifetime value– prefills– revamped asset creation flow in Performance Max– new tools for creative studio– new types of experiments(final url)– improved search
Google announced new Pmax & Search Ads features: Read More »
Customize GA4 overview
How to customize a GA4 overview report. If you want to keep the change click on save.
Customize GA4 overview Read More »
Blue highlights Bing Chat
Bing is testing blue highlights in the AI chat answer(source).
Blue highlights Bing Chat Read More »
Vertical lines Google Search
In the search results, Google is now showing vertical lines between the featured snippet text & the featured snippet images(source).
Vertical lines Google Search Read More »
Google button test
Google is testing the service button first in local search!
Google button test Read More »
Zara pre-owned
Zara is planning to enter new European markets for its pre-owned clothing marketplace.
Mobile-first indexing
Google has a massive push from desktop first indexing to mobile first indexing. John Mueller stated later that this was the last batch.
Mobile-first indexing Read More »
Meta fine 1.3 billion dollars
Meta is fined a 1.3 billion dollars fine because it kept sending Europe data to the USA.
Meta fine 1.3 billion dollars Read More »
Instagram GIF
Since a few days, Instagram users can comment on posts with GIFs. Meta is also rolling out new Instagram Reels editing abilities you’ll be able to split video, speed up and slow down clips (slo-mo), and replace clips in the timeline.
Meta update
Dario Zannoni found out that Meta has updated the recommendations for the Bottom safe zone for Reels ads from 20% to 35%. Safe zones are the areas of the Ad that are recommended to keep free of text.
Google Ads with Wix
Wix has announced Wix with Google Ads. This feature enables Wix users to create Google Ads directly from the Wix platform. Using this feature users can streamline the ad creation process and drive traffic to their site.
Google Ads with Wix Read More »
Google Ads news week 20
Below you find all the news from week 20. Google Ads Benchmarks 2023 WordStream by LOCALiQ analyzed more than 17.000 US search advertising campaigns for their Ads benchmarks. Some findings: – CTR increased in 22 out of 24 industries – CPC increased for 14/24 industries – CVR is down for most industries – 91% percent of
Google Ads news week 20 Read More »
Google Colab AI
Google Colab will soon add AI coding features like code completions, natural language to code generation, and even a code-assisting chatbot to Colab!
Show Ads conversions in Looker studio
How to show specific Google Ads conversions in Looker Studio.
Show Ads conversions in Looker studio Read More »
Meta is introducing a promotional ads test.
With this test, users can easily discover and apply digital promotions. Meta is also expanding their lead ads products with new features such as conditional questions and Instant Forms.
Meta is introducing a promotional ads test. Read More »
Exclude display traffic in Youtube Ads
Interesting video about how to exclude display traffic in YouTube Ads!
Exclude display traffic in Youtube Ads Read More »
Meta’s new text-based app
According to Lia Haberman Meta has briefed creators on its new text-based app that they will launch in late June 2023(rumor). This app will have a main feed showcasing followers and recommended content. The app is built on the back of Instagram. Users can post text updates up to 500 characters and also upload videos & images.
Meta’s new text-based app Read More »
New Google Ads requirements CMP
By the second half of 2023 publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP). This CMP has to be certified by Google and must be integrated with the IAB’s Transparency and Consent Framework (TCF). When serving ads to users in the European Economic Area or
New Google Ads requirements CMP Read More »
No accidents label
Microsoft Bing car is now showing a no accidents label!
No accidents label Read More »
Google Marketing Live
23 May 2023 Google is going to hold its annual event where they showcase their latest ads product innovations. You can register at: https://lnkd.in/eKMPZqmn
Google Marketing Live Read More »