New Google Ads requirements CMP

By the second half of 2023 publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP).

This CMP has to be certified by Google and must be integrated with the IAB’s Transparency and Consent Framework (TCF).

When serving ads to users in the European Economic Area or the UK.

In the coming weeks, Google will make a list available of Google certified CMPs.

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