By the second half of 2023 publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP).
This CMP has to be certified by Google and must be integrated with the IAB’s Transparency and Consent Framework (TCF).
When serving ads to users in the European Economic Area or the UK.
In the coming weeks, Google will make a list available of Google certified CMPs.
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Subscribe for freeIf you upload one batch to several accounts and they share the same conversion action name, Google may accept a GCLID or phone number in an account that never got…
Spotted by John Horn, via Search Engine Land
The AI is campaign-aware and covers text copy, keywords and landing pages. You can download a CSV for internal sign-off or review in Google Ads before going live. Website translation…
Spotted by Google Ads
The list already covered the European Union, India and New York. If your campaigns target these locations, ads with assets you mark as AI created or edited will carry a…
Via Barry Schwartz (Search Engine Roundtable)
