Google has announced new dimensions and metrics for the audience builder in GA4:
Item-scoped dimensions:
– Item ID
– Item affiliation
– Item brand
– Item category
– Item category 2
– Item category 3
– Item category 4
– Item list name
– Item name
– Item promotion ID
– Item variant
Item-scoped ecommerce metrics:
– Item revenue
– Items added to cart
– Items checked out
– Items purchased
– Items viewed in list
Event-scoped ecommerce metrics:
– Item-list click events
– Session-based metrics
– Low engagement sessions
Besides these updates Google also:
– Introduced new metric low engagement sessions
– You can use event value on its own
– Full set of operators for event count
– Match between dates
For more information check: https://lnkd.in/e62KSkMu
