Update helpful content system
Google is going to update the helpful content system in the coming months. Google will focus again on content made for people, and less content made to attract clicks.
Update helpful content system Read More »
Example of Ads in the new search engine
Below you see an example of how Ads are shown in the new search engine from Google!
Example of Ads in the new search engine Read More »
Goodbye FID
Google has announced it will replace the FID metric with the INP metric for Core Web Vitals.
Google perspectives
Yesterday Google announced that perspectives were coming to search and now they are live!
Google perspectives Read More »
Announcement Bard I/O
Google has announced some new features for Bard at I/O. From now on Bard can show: – search results– knowledge panels– maps– dark mode– work with Lens– improve codes more– make an image with Adobe Firefly– export with Google mail & docs Besides these new features Bard also removed the waiting list for 180 countries
Announcement Bard I/O Read More »
At Google I/O Google has launched the following new features for the “old” search engine:
– perspectives– ai generated image labels– about this image
The new organic search page
The rumors are true! Google will implement AI-generated answers in search! These answers will appear above Google’s search results. For everybody in SEO, Google will cite the websites it used to help generate the answer. In the beginning, only US citizens can sign up to test this new search engine. You can sign-up at: https://lnkd.in/eSVZXASf
The new organic search page Read More »
Ads in the new Google?
Google will have ads in the new version of the search engine! These ads won’t have any tracking that shows if the ads impressions and clicks are coming from the normal Google Search or the new Google Search. Advertisers won’t be able to opt out of showing ads in this version.
Ads in the new Google? Read More »
Expectations for Google I/O
The New York Times wrote an article where they have lined up some expectations for Google I/O!
Expectations for Google I/O Read More »
x-default
In the latest blog item from Search Central Google said that x-default is potentially underused by sites that already use hreflang. X-default is used to “specify the language and region-neutral URL for a piece of content when the site doesn’t support the user’s language and region” So x-default can send a user to a specific version
A message from LinkedIn’s CEO
LinkedIn will reduce its workforce by 716 employees. The reason for this reduction is that LinkedIn is seeing shifts in customer behavior and slower revenue growth. LinkedIn is also changing: – reorganizing how work gets done– becoming more agile– aligning teams for growth– focus its China Business on its Go Global strategy More information.
A message from LinkedIn’s CEO Read More »
Google Pay’s test suite
Google has announced an upgrade to Google Pay’s test suite. This test suite lets you test cards from your payment processors. With this upgrade, you can test more cards: Stripe, Adyen, Braintree, WorldPay and Checkout.com. Google keeps adding cards to test.
Google Pay’s test suite Read More »
Google updates pay button
Google has updated the Google pay button with: – a new look– dark & light versions– new customization capabilities– improved the Google Pay API for Android– additional context with cards last 4 digits
Google updates pay button Read More »
List of egregious policies
Google will add malicious software to the list of egregious policies.
List of egregious policies Read More »
Standard retention period GA4
The standard retention period for data in GA4 is two months. Make sure you change this setting to 14 months.
Standard retention period GA4 Read More »
Multiple languages GBP
Google Business profile now shows multiple languages for the address(source).
Multiple languages GBP Read More »
New conversion action in Google Ads!
Google has introduced new conversion actions in Google Ads: – Google business call– Business profile learn more– Business profile tracked call These conversion actions are for now secondary and not available in all accounts(source).
New conversion action in Google Ads! Read More »
Run ad campaigns based on real-time data
Do you want to run ad campaigns based on real-time events like weather or sports results? You can now use the If This Then rule that is made available on Github. For more information check: https://lnkd.in/eQQfpdrj
Run ad campaigns based on real-time data Read More »
Memories Google Photos App
Google is testing a new memories home page feature in the Google Photos app!
Memories Google Photos App Read More »
Amazon want to boost their Ad revenue with AI
They are now building a new team that will work on (AI) tools that generate photos and videos for merchants. Amazon wants to place these Ads on new platforms like: – sport Ads on its free video streaming service– during Thursday night football broadcasts– audio ads on Amazon music– digital ads on screens inside Amazon
Amazon want to boost their Ad revenue with AI Read More »
Microsoft has announced Ads for chat!
Microsoft has announced an ad solution to monetize chat.
Microsoft has announced Ads for chat! Read More »
Ad inspector for AdMob & Ad manager
A week ago Google announced that they are launching new testing features on ad inspector across all platforms for AdMob and Ad Manager publishers.
Ad inspector for AdMob & Ad manager Read More »
Test scrollable snippet
Google is testing with a scrollable snippet that is interactive and very visual(source).
Test scrollable snippet Read More »
Code-free recommended
Microsoft Ads announced the code-free conversion tracking setup that is powered by Microsoft Clarity in their March roundup. Now they go a step further because they recommend this tag.
Code-free recommended Read More »
Campaign level text assets
Dario Zannoni found new documentation about what looks to be a new feature called Campaign level Headlines and Descriptions. Help page with details:https://lnkd.in/gCqTFM7i
Campaign level text assets Read More »
Google Ads news week 18
Gad parameter This week I saw the &gad=1 parameter for the first time in a URL when I clicked on an Ad. Google also changed the information on their page about gad. New Ad features YouTube Shorts Big update! Google is expanding Shorts into Video reach campaigns and they are adding In-feed video ads to Video
Google Ads news week 18 Read More »
Renaming branded content Instagram
Meta has renamed branded content ads to partnership ads. Advertisers can now also boost more types of organic Instagram content as partnership ads.
Renaming branded content Instagram Read More »
More Ads in Gmail
Last week I posted about a new Gmail ad format & placement. Now a lot of people are complaining about this new placement. Besides the placement people are also seeing a lot more ads in Gmail.
Session Insights is live for everybody in Microsoft Clarity
Session Insights is live for everybody in Microsoft Clarity! With this new AI-powered session users can cut hours of video analysis. Three things you can do with this new AI : – Clarity chat – Session replay takeaways – Google Analytics chat
Session Insights is live for everybody in Microsoft Clarity Read More »
Bing chat updates
Bing has announced some updates: – exporting and sharing Bing Chats– removal of the waitlist for Bing Chat– gaining more visual answers– developer access to build third party apps on top of Bing Chat– offering a multi-session experiences with new chat history
Number of PMax campaigns per account
Mike Ryan pulled data from over 500 accounts using PMax with Smarter Ecommerce. He researched how many Pmax campaigns an account used and compared the data year over year. For more information check his post: https://lnkd.in/ggFkjfrx
Number of PMax campaigns per account Read More »
New design promotions tab
Tiago Goncalves found out that Google has refreshed the design of the promotions tab in Merchant Center!
New design promotions tab Read More »
Perspectives filter Google
Barry Schwartz posted about this new Google filter where search users can filter by perspectives.
Perspectives filter Google Read More »
The Digital Marketing Act came into force on Tuesday!
This law focuses on companies that:– have at least 45 million, monthly active users– have a market value of 75 billion Some parts of this law:– users should be able to uninstall pre-installed apps on their phone– companies must open up chat services so that users of different services can chat with each other– companies
The Digital Marketing Act came into force on Tuesday! Read More »
Video descriptions for structured data?
Google no longer requires video descriptions for structured data(source).
Video descriptions for structured data? Read More »
Business name and Logo is out of beta?
Thomas Eccel spotted that the Business name and Logo is out of beta. This means that it is easier to get access!
Business name and Logo is out of beta? Read More »
Google Ads update Keywords?
Stephanie Balaconis found this update where Google updated how they tell you if you’ve excluded keywords. In this update, Google tells users that a keyword is Added/Excluded which is really confusing. Because the keyword was only added as a negative keyword…
Google Ads update Keywords? Read More »
YouTube viewing
Almost half of overall YouTube viewing in the U.S. happens on TV screens. Before in 2020 this was only 30%!
Merchant center problems
The merchant center problems are resolved!
Merchant center problems Read More »
New suggestion Merchant Center
Bob Meijer found a new suggestion in his Merchant Center account where Google wants to connect the Merchant to PayPal. Paypal is used for free listings and for Buy On Google. Could it be that Buy on Google is coming to Europe?
New suggestion Merchant Center Read More »
Test button in Search
Google is testing a up-down button in search!
Test button in Search Read More »
YouTube window in search?
When Denie Geertzen clicked on a YouTube video this morning Goole did not send him to YouTube but the video opened in this way in Google. This looks new to me! Has anybody experienced this before?
YouTube window in search? Read More »
Google announced 8 new top level domains:
-.dad-.phd-.prof-.esq-.foo-.zip-.mov-.nexus
Google announced 8 new top level domains: Read More »
New LinkedIn feature
LinkedIn is going to launch a new feature that let company pages send & receive messages.
New LinkedIn feature Read More »
New GA4 notification GA app
Geert Groot spotted this push notification in the GA app. It says that it’s time to install GA4!
New GA4 notification GA app Read More »
The Tinuiti Digital Ads Benchmark Report – Q1 2023 is out!
Some findings from the paid search section in the report: – PMax nearly matches standard Shopping campaigns– Performance Max hasn’t reversed Google Shopping spend– Weaker Google search ad AOV growth– CPC growth slows for the seventh quarter in a row
The Tinuiti Digital Ads Benchmark Report – Q1 2023 is out! Read More »