– new conversational experience in Google Ads
– new ads experiences with generative AI
– improved automatically created assets
– new brand restrictions for broad match
– improvements in Smart Bidding
– top search categories
– new customer high lifetime value
– prefills
– revamped asset creation flow in Performance Max
– new tools for creative studio
– new types of experiments(final url)
– improved search term insights
– improved performance insights
– new asset insights
