Google announced new Pmax & Search Ads features:

– new conversational experience in Google Ads
– new ads experiences with generative AI
– improved automatically created assets
– new brand restrictions for broad match
– improvements in Smart Bidding
– top search categories
– new customer high lifetime value
– prefills
– revamped asset creation flow in Performance Max
– new tools for creative studio
– new types of experiments(final url)
– improved search term insights
– improved performance insights
– new asset insights

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