Since last week users can access collected traffic source data at the event level. This means, that every event will have information on the collected traffic source, including the UTMs or click id. For more information check: https://lnkd.in/ezJryV2s
Collected traffic source data at the event level Read More »
Since the beginning of this month, GA4’s data API supports custom channel groups.
GA4 supports custom channel groups Read More »
Join Google for a deep dive into feed best practices, advanced implementations and for more news about feed perspectives. You can join at: https://lnkd.in/eXvMdvQk
Deep Dive Merchant Center Read More »
Nima Owji found out that LinkedIn is working on verified organizations post jobs.
Twitter post verified organizations jobs Read More »
Emmanuel Flossie identified a new destination feature within the Google Merchant Center called Cloud Retail!
New Merchant Center Destination Read More »
Below you find all the news form Google Ads week 24 Google Local Service Ads reviews gone? In groups and on forms people are talking about missing reviews on Google Local Service Ads. It could be that Google is cleaning up reviews or that this is a bug. Gross Revenue for Ad Manager 360 and
Google Ads news week 24 Read More »
Google has made some improvements and investigations to App campaigns: – investigating new content-forward ad formats– expanded the ads experience on YouTube Shorts by adding an install overlay– Google will surface relevant ads at the top of the search results page for app-specific queries later this year– advertisers can now enable ad group feed filtering, promotional assets,
Improvements to App campaigns Read More »
YouTube has lowered the standards for monetization. Before you need 1000 subscribers, 4000 watch hours, or 10 million short views in 90 days. With the new standard you need 500 subscribers, 3 public uploads in 90 days, and 3000 watch hours or, 3 million short views in 90 days.
Lower standards Youtube Monetization Read More »
Uber is going to show video Ads on Uber, Uber Eats in cars, and on Drizly. The company seeks to have a $1 billion ad business by 2024.
YouTube is now opening applications for health product features for UK licensed doctors, nurses, psychologists, and health organizations. Below you see an example of an Health product feature that shows viewers that they are watching a video of a licensed doctor.
New ways to reach viewers Read More »
Tony Zara and Nick Quintin found this new metric in the competitive metrics report called Ads to Organic Ratio! The Ads/Organic ratio shows the fraction of ads and organic impressions of an advertiser. So when an advertiser has 20 times more Ad impressions than organic impressions his ratio is 20!
New metric Merchant Center Read More »
Instagram is rolling out Broadcast. Before this feature was only available to select creators and users. Instagram Broadcast Channels allow creators to send one-way messages to channel members.
Instagram Broadcast Channels Read More »
Matt Navarra got this message from LinkedIn. In this message, LinkedIn announced that carousels are going away 😲.
Goodbye, Carousels? Read More »
Anthony Higman found this new Google Ads feature where you can allow Google Ads to use merchants’ photos!
Google has announced some features for Lens: – It is coming to Bard– It can detect skin conditions– help a lot more with shopping For more interesting functions of Bard check: https://lnkd.in/em52uVMr
Google Lens updates Read More »
During GML we saw two new YouTube campaign types called Demand Gen and Video View campaigns. This week Google has made an official post with the announcement of these two new campaigns. Video view campaigns. These campaigns will combine skippable in-stream ads, in-feed ads, and Shorts ads. This type is focused on views. Demand gen
Two new YouTube campaign types Read More »
Google officially announced some changesfor Merchant Center! The first one is that Shipping costs are becoming mandatory in: DenmarkPortugalSwedenFinlandNorwaySlovakiaGreeceHungaryRomaniaBrazilIndiaNew Zealand The second announcement is a new certification attribute. This attribute is used to describe certifications like energy efficiency ratings. This certification attribute supports 3 required sub-attributes: – [certification_authority]– [certification_name]– [certification_code] Also the Availability attribute is
Merchant center changes Read More »
Google has announced some features for Lens: – It is coming to Bard– It can detect skin conditions– help a lot more with shopping For more interesting functions of Bard check: https://lnkd.in/em52uVMr
Google Lens updates Read More »
Twitter will start paying creators in a few weeks!
Twitter pays creators Read More »
Olaf Lemmens shared this new Google feature with me called Try on Clothing and Products on Models. These features help clothing buyers better predict how clothing fits. These tools use generative AI to show clothes on a selection of models. Starting yesterday, U.S. shoppers can virtually try on women’s tops from brands across Google. Besides try-on
Try on clothing Google Read More »
The new Google search generative experience now uses photos and reviews from Google Business Profile listings.
Search Generative Experience Read More »
Peter Šutarík shared this new update from the Looker Studio GA4 connectorthat shows that 100+ new dimensions and metrics were added(including bounce rate).
Looker Studio GA4 connector update Read More »
Google announced two new GA4 updates. The first one is that you can now establish a link between a GA4 property and an AdSense account. The second update is that Google has made improvements to reusing analytics.js website tags for GA4 properties. For more information check: https://lnkd.in/eiYuz6TJ
Two new GA4 updates Read More »
Thomas Eccel found a new feature again! This time he saw the recommendation to upgrade from a DSA to a Pmax campaign.
DSA > Pmax recommendation Read More »
Since June 13 you need to add shipping cost or your products won’t be approved.
Mandatory shipping cost Read More »
Google has updated its breadcrumbs rich results report. This update started on June 8,2023 and can result in an increase in warnings.
Google is going to release new data about ads it serves in the EU and Turkey. This data will include: – advertisement Topic – targeting information – total number of recipients for each ad – subject matter of the ad– ad serving time period available
Google is going to release more Ad data Read More »
Konstantinos Papadopoulos shared some more information about the new brand list tool and how you can leverage this with broad match in your brand campaign.
Leverage broad match in your brand campaign Read More »
We already saw this feature a couple of weeks ago but now Google is rolling out the automatically created assets pilot on Performance Max campaigns for all advertisers.
Automatically created assets pilot Read More »
If Google is guilty of these charges they want to force Google to sell off parts of its business. EU regulators are accusing Google of favoring its own ad exchange AdX, Google is on both the supply and demand side of digital advertising. This creates “inherent conflicts of interest”, the Commission added.
Antitrust complaint against Google’s ad business Read More »
Google has tested two different menus in the last months and they have a winner. Below you find the new Google Ads menu. If you don’t like this menu you’ll continue to have the option to switch between the previous and new designs until 2024. Also, Google heard how important the search terms report is.
Google has sent Merchants an email asking them if they want to beta test a new call-to-action button. With this button, searchers arrive directly on your checkout page, instead of the product page!
Merchant Center Pilot Read More »
You can now enable Google Signals for GA4 in GTM.
Enable Google Signals GTM Read More »
Amazon recently began testing a feature that uses AI to summarize reviews on some products. This feature provides an overview of what shoppers liked and disliked about the product. This review has a disclaimer that the summary is “AI-generated from the text of customer reviews.”
Amazon uses AI to summarize reviews Read More »
Konstantinos Papadopoulos shared this interesting slide with all the Performance Max announcements from GML!
Performance Max announcements GML Read More »
Google has confirmed that Gross Revenue becomes available to all publishers using Ad Manager 360 and to all advertisers using Display & Video 360. With this feature publishers and buyers can verify that there are no hidden fees in ad tech. For more information check: https://lnkd.in/eqdibVFN
Gross Revenue for Ad Manager 360 and Display & Video 360 Read More »
TikTok has launched an Ad Script Generator tool. With this free TikTok tool advertisers get script ideas containing hook, body, and call-to-action scenes. This feature is now available to all TikTok Creative Center users with a TikTok for Business login on their desktop: https://lnkd.in/gei7yzqd
TikTok’s new AI Ad script generation tool Read More »
Those short sales with timers that work on websites really create urgency. But to be honest it also feels pushy!
In groups and on forms people are talking about missing reviews on Google Local Service Ads. It could be that Google is cleaning up reviews or that this is a bug.
Google Local Service Ads reviews gone? Read More »
Google has added three video indexing issues: – video too tall– video too small– video outside the viewport
New video indexing issues Read More »
Google is now recommending Search Console accounts to link their Search Console account to GA4.
New Search Console recommendation Read More »
Interesting video from Adalysis: Your PPC Recommendation Engine about how to make effective custom audiences.
Custom audiences video Read More »
Brodie Clark found out that the perspective filter that was announced a month ago is live.
Perspective filter Read More »
Reddit has launched contextual keyword targeting & product ads.
New Reddit Ad types Read More »
Bing Chat has gained voice chat for the desktop.
Bing gains voice chat Read More »
TikTok is hoping to quadruple its e-commerce operations to $20 billion in merchandise sales this year!
