Below you find all the news form Google Ads week 24
Google Local Service Ads reviews gone?
In groups and on forms people are talking about missing reviews on Google Local Service Ads. It could be that Google is cleaning up reviews or that this is a bug.
Gross Revenue for Ad Manager 360 and Display & Video 360
Gross Revenue for Ad Manager 360 and Display & Video 360
Google has confirmed that Gross Revenue becomes available to all publishers using Ad Manager 360 and to all advertisers using Display & Video 360.
With this feature publishers and buyers can verify that there are no hidden fees in ad tech(source).
Enable Google Signals GTM Server Side
You can now enable Google Signals for GA4 in GTM Server Side(source).
Merchant Center Pilot
Google has sent Merchants an email asking them if they want to beta test a new call-to-action button.
With this button, searchers arrive directly on your checkout page, instead of the product page(source)!
New Ads Menu
Google has tested two different menus in the last months and they have a winner. Below you find the new Google Ads menu.
If you don’t like this menu you’ll continue to have the option to switch between the previous and new designs until 2024.
Also, Google heard how important the search terms report is. So Google is looking at how to better connect that workflow across pages.
Besides the Search Term Report, they are also looking at the discoverability of campaign settings.
For the Design Google is investigating increasing the responsiveness of the menus on smaller screens and giving advertisers more direct control over spacing, like you have in Gmail(source).
Antitrust Complaint against Google’s ad business
The European Commission has made a formal antitrust complaint against Google’s ad business
If Google is guilty of these charges they want to force Google to sell off parts of its business.
EU regulators are accusing Google of favoring its own ad exchange AdX,
Google is on both the supply and demand side of digital advertising.
This creates “inherent conflicts of interest”, the Commission added(source).
Roll out automatically created assets on Performance Max
We already saw this feature a couple of weeks ago but now Google is rolling out the automatically created assets pilot on Performance Max campaigns for all advertisers.
Google is going to release more Ad data
Google is going to release new data about ads it serves in the EU and Turkey.
This data will include:
– advertisement Topic
– targeting information
– total number of recipients for each ad
– subject matter of the ad
– ad serving time period available(source).
Recommendation to upgrade from a DSA to a Pmax campaign
Thomas Eccel found a new feature again! This time he saw the recommendation to upgrade from a DSA to a Pmax campaign.
If you want to stay up to date with all the news make sure to also follow Thomas Eccel.
Two new GA4 updates
Google announced two new GA4 updates. The first one is that you can now establish a link between a GA4 property and an AdSense account.
The second update is that Google has made improvements to reusing analytics.js website tags for GA4 properties(source).
New update from the Looker Studio GA4 connector
Peter Šutarík shared a new update from the Looker Studio GA4 connector that shows that 100+ new dimensions and metrics were added(including bounce rate)(source).
Try on clothing Google
Olaf Lemmens shared this new Google feature with me called Try on Clothing and Products on Models.
These features help clothing buyers better predict how clothing fits. These tools use generative AI to show clothes on a selection of models.
Starting this week, U.S. shoppers can virtually try on women’s tops from brands across Google.
Besides try-on and product-on models Google also released more filter option that helps the user with suggesting and finding other options(source).
Merchant center changes
Google officially announced some changes for Merchant Center!
The first one is that Shipping costs are becoming mandatory in:
Denmark
Portugal
Sweden
Finland
Norway
Slovakia
Greece
Hungary
Romania
Brazil
India
New Zealand
The second announcement is a new certification attribute. This attribute is used to describe certifications like energy efficiency ratings.
This certification attribute supports 3 required sub-attributes:
– [certification_authority]
– [certification_name]
– [certification_code]
Also, the Availability attribute is now required instead of the quantity for local inventory ads and free local listings.
For multiple prices on your landing page Google now requires the additional prices to be clearly differentiable from the advertised base price.
Changes from July 18, Google is going to automatically extend the expiration date of products that are about to expire.
From 1 September, Products that misuse out_of_stock availability will be disapproved(source)!
Official announcement of these two new campaigns
During GML we saw two new YouTube campaign types called Demand Gen and Video View campaigns.
This week Google made an official post with the announcement of these two new campaigns.
Video view campaigns. These campaigns will combine skippable in-stream ads, in-feed ads, and Shorts ads. This type is focused on views.
Demand gen campaigns. Will show on: YouTube Shorts, YouTube in-stream, YouTube in-feed, Discover, and Gmail. This campaign is focused on conversions(source).
New Ads feature
Anthony Higman found this new Google Ads feature where you can allow Google Ads to use merchants’ photos!
New metric Merchant Center
Tony Zara and Nick Quintin found this new metric in the competitive metrics report called Ads to Organic Ratio!
The Ads/Organic ratio shows the fraction of ads and organic impressions of an advertiser.
So when an advertiser has 20 times more Ad impressions than organic impressions his ratio is 20!
Improvements to App campaigns
Google has made some improvements and investigations to App campaigns:
– investigating new content-forward ad formats
– expanded the ads experience on YouTube Shorts by adding an install overlay
– Google will surface relevant ads at the top of the search results page for app-specific queries later this year
– advertisers can now enable ad group feed filtering, promotional assets, and seasonality adjustments.
– Google is rolling out improvements to deferred deep linking
– Google has enabled auto-install for users who pre-register
– later this year, Google will roll out a new creative testing tool (new asset uplift tool)
– Google has enhanced matching between queries and apps through Dynamic Search Ads, in the future, Google will expand this update to improve overall coverage and quality within automated asset generation
– Google improved Smart Asset Selection models on Google Play(source).