Google Ads bug
The problems in Google Ads are resolved.
Larger products SERP
Google is again testing with larger product images in the SERP.
Larger products SERP Read More »
Update knowledge panels
Google has updated the knowledge panels in the mobile search results with more card-style results, a larger card at the top, and summary cards.
Update knowledge panels Read More »
Google Ads bug
Google is investigating an Ads issue where users don’t have access to the most recent data.
CPC’s major retail media networks
Interesting to see that the CPC’s of major retail media networks are really diverse!
CPC’s major retail media networks Read More »
New business features for WhatsApp:
– businesses will be able to create Facebook and Instagram ads without a Facebook account.– businesses will be able to send personalized messages to customers.
New business features for WhatsApp: Read More »
GA4 Audience Update API
You can now create an audience list of users, and use the API to retrieve the users in the audience.
GA4 Audience Update API Read More »
Sitemaps Pings are going away!
Sitemaps helped Google with the discovery of new URLs, and also to help with scheduling new crawls of already discovered URLs. Some feature aspects are becoming less practical so that is why Google is deprecating ping and is recommending the lastmod element.
Sitemaps Pings are going away! Read More »
Ads policies update
Google has announced an update for Ads Platform policies and Google Publisher Policies with this vague email.
Ads policies update Read More »
Two Google Ads pop-ups
Google Ads is giving advertisers two pop-ups the book an appointment with Google for the upgrade to GA4. This one is already on for a few weeks but now Google is also showing users that they can switch to the new menu!
Two Google Ads pop-ups Read More »
New pop-up?
Louis Riat-Bonello – Google Ads Expert saw this pop-up for the first time in his account for a US client. I think I already saw this one a few times but I’m not sure. In this pop-up Google is pushing advertisers to schedule a call with an Ads Expert.
YouTube A/B Testing for Thumbnails is coming!
YouTube is rolling out this beta to a few thousand creators in the coming months. This tool will be available more broadly starting next year.
YouTube A/B Testing for Thumbnails is coming! Read More »
Google Ads news – week 25
New Merchant Center Destination Emmanuel Flossie identified a new destination feature within the Google Merchant Center called Cloud Retail. GA4 supports custom channel groups Since the beginning of this month, GA4’s data API supports custom channel groups(source). Collected traffic source data at the event level Since last week users can access collected traffic source data at the
Google Ads news – week 25 Read More »
Microsoft updates
Microsoft is going to change the name of some platforms: – PromoteIQ will become Microsoft Retail Media.– Xandr Solutions will become Microsoft Monetize, Microsoft Invest, and Microsoft Curate. Microsoft also hinted that advertisers might see AI brought into: – Automate campaign asset creation at scale– Campaign management efficiencies– Support a more extensive set of advertising
Last click and data-driven attribution
Charles Farina found out that new GA4 properties can now only use Last click and data-driven attribution.
Last click and data-driven attribution Read More »
Conversion differences GA4 vs UA
Are you seeing a difference in conversions in GA4 vs UA? Google wrote the 8 most common sources of conversion discrepancies.
Conversion differences GA4 vs UA Read More »
YouTube 1080p premium option
YouTube is rolling out its 1080p Premium option. This feature enhances the standard 1080p video quality by offering a higher bitrate. This feature is available for YouTube Premium subscribers.
YouTube 1080p premium option Read More »
LinkedIn new AI image detector
LinkedIn has launched a new AI image detector that has a 99% success rate in catching fake profile photos!
LinkedIn new AI image detector Read More »
Comprehensive Measurement Guide
Konstantinos Papadopoulos shared this Comprehensive Guide with: – all the corresponding metrics to use, by marketing objective– tools you can use to monitor those metrics– with explanations of what they measure exactly
Comprehensive Measurement Guide Read More »
Feed updates
During the last Google Academy video Google told advertisers again that from: – the availability attribute is required instead of the quantity for local inventory ads and free local listings.– from 1 September, Products that misuse out_of_stock availability will be disapproved. These updates were already announced last week on the Merchant Center blog. For more
Testing workflows
Google is testing new designs to improve the workflows in Google Ads. These tests are part of the new Google Ads menu that Google announced last week. In this test reports such as the search terms, auctions insights, and more are moving to a new location. A lot of users are already seeing these changes.
Google Growth program AI for Health
This three-month program is available for healthcare and well-being startups that want to learn more about essential growth skills, internationalization strategies, and Google tools & products. . You can apply until 10 July.
Google Growth program AI for Health Read More »
Predictive targeting
All advertisers can now use predictive targeting for campaigns on the Microsoft Audience Network.
Predictive targeting Read More »
Crawl error Merchant Center
Multiple users are experiencing massive crawl errors in Google Merchant Center.
Crawl error Merchant Center Read More »
Google delayed attribution update
Google has pushed the update to data-driven attribution and last-click attribution to next month.
Google delayed attribution update Read More »
Gannet sued Google
Gannett has sued Google for allegedly breaking American antitrust laws and causing a crucial drop in ad revenue for news publishers.
Gannet sued Google Read More »
New Meta features
Meta has unveiled some new features again: – Meta is expanding Reels ads to Instagram– Promote Apps in Reels Ads– Use AI to optimize Music in Ads For more information check: https://lnkd.in/ez5g4Cpj
Business Profile Listing & reviews
Google is testing showing Business Profile Listing & reviews separately.
Business Profile Listing & reviews Read More »
New Search Console feature
Search Console has added INP issue reporting to the Core Web Vitals report. In March 2024, INP will replace FIS.
New Search Console feature Read More »
Microsoft Ads announced major policy updates
Microsoft Ads has announced some major policy updates: – the Microsoft Audience Network will now permit vitamin and supplement ads.– gambling ads are now approved but for Belgium, they will be banned and for Ireland, they will have restrictions– ban on clinical trial ads from Aug. 1.
Microsoft Ads announced major policy updates Read More »
New GA4 feature
You can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default setting for properties creating a link for the first time is Google paid channels. If you want to see which channels are eligible for credit for each conversion then go to the conversion summary
Keywords recommendation
Thomas Eccel spotted the add new keywords recommendations in the Keyword Planner.
Keywords recommendation Read More »
Target LinkedIn on streaming services.
LinkedIn said that it is working on a video advertising product. This product would allow marketers to target Linkedin users on streaming services.
Target LinkedIn on streaming services. Read More »
Update advertiser verification program
In June 2023, Google will update the advertiser verification program to improve clarity and readability.
Update advertiser verification program Read More »
Decrease LinkedIn followers
Do you see a decrease in LinkedIn followers? Don’t worry LinkedIn is removing the “hibernated” and “restricted” accounts from the connection and follower counts. This started a month ago and LinkedIn will keep doing this.
Decrease LinkedIn followers Read More »
2 column Twitter timeline
Nima Owji found out that Twitter is testing a 2 column timeline.
2 column Twitter timeline Read More »
Now available across Performance Max Campaigns
Store sales reporting and bidding are now available for Performance Max Campaigns. This new feature is very useful for an Omnichannel marketing strategy because you can effectively measure impact across online and in-store touchpoints.
Now available across Performance Max Campaigns Read More »
Bing Chat keeps improving
If you experience that Bing Chat has become a lot faster that is because Microsoft keeps improving it!
Bing Chat keeps improving Read More »
Product price range slider
It looks like Google now shows the store name in the product price range slider!
Product price range slider Read More »
Google Business Profiles
Barry Schwartz found out that Google has added more notification options for Google Business Profiles.
Google Business Profiles Read More »
Last week Meta announced some new updates:
– New Facebook Reels creative tools– Updates to ProMode to increase discovery– New Insights in the Professional Dashboard– Performance bonus program rolling out more widely For more information about these updates check Lia Haberman‘s Twitter: https://lnkd.in/eeJEVvsb
Last week Meta announced some new updates: Read More »
Converesion lift study Pmax
Konstantinos Papadopoulos shared again some interesting documentation on Performance Max. This time the subject was the new feature called Conversion lift for Performance Max.
Converesion lift study Pmax Read More »
Meta changes
If you run Facebook or Instagram ads using ‘worldwide’ targeting, or targeting EU audiences specifically, you’ll soon need to update a new element when EU targeting is selected. This element will prompt advertisers to specify a beneficiary and payer for each campaign.
Keyword source in Google Ads UI
Last week Sergey Gordeev shared this new feature that enables users to view the keyword source in Google Ads UI. This helps users differentiate between keywords added by user-applied recommendations, auto-applied recommendations, and those that have been manually added by users.
Keyword source in Google Ads UI Read More »
Google Adsense & GA4 integration
Himanshu Sharma showed in this example that the Google Adsense and #GA4 integration has finally rolled out to all. If you want to know how to link your account read: https://lnkd.in/e7DUwag4
Google Adsense & GA4 integration Read More »