Google has made some improvements and investigations to App campaigns:
– investigating new content-forward ad formats
– expanded the ads experience on YouTube Shorts by adding an install overlay
– Google will surface relevant ads at the top of the search results page for app-specific queries later this year
– advertisers can now enable ad group feed filtering, promotional assets, and seasonality adjustments.
– Google is rolling out improvements to deferred deep linking
– Google has enabled auto-install for users who pre-register
– later this year, Google will roll out a new creative testing tool (new asset uplift tool)
– Google has enhanced matching between queries and apps through Dynamic Search Ads, in the future, Google will expand this update to improve overall coverage and quality within automated asset generation
– Google improved Smart Asset Selection models on Google Play
For more information read: https://lnkd.in/eGgiGB_a
