40 characters conversion
Himanshu Sharma found out that if your event name is longer than 40 characters it will not report as a conversion.
40 characters conversion Read More »
Merchant Center Next
Very cool! Kirk Williams shared a walkthrough of the new Merchant Center called Merchant Center Next. If you don’t have access to this new versions you need to check this out. Because sooner or later you will use this version.
Merchant Center Next Read More »
Microsoft Store Ads
Beginning in June, Microsoft Store Ads will expand to more than 150 regions worldwide. Before they were only available in The U.S. Advertisers will also have more options with Premium Search Ads within the Microsoft Store and Bing.com search results. Besides these two changes, Microsoft also announced: For more information read this article.
Microsoft Store Ads Read More »
Multiple pictures test
Yesterday Thomas Eccel got this picture from Hannes Kinigadner where it looks like Google is again testing with multiple pictures in one Ad. #Google #test #PPC #SEA #Ads
Multiple pictures test Read More »
Ads on Prime
Amazon is planning Ad Tiers for Prime Video Streaming Service. With this move, Amazon would introduce short commercial breaks. Industry insiders have said that Prime subscribers would get the option to pay extra for ad-free shows. For more information read this article.
Google reduced time SGE
Google has released a big improvement that reduces the time to generate AI snapshots by half!
Google reduced time SGE Read More »
Google supporting local news
Google has announced some changes to support local news: – new partnerships with five news associations to provide financial grants and training to almost 1,000 local publications in the U.S. – launch News Showcase in the U.S. – update the follow tab on Google News, to help local publications surface more frequently on Google News and give
Google supporting local news Read More »
LinkedIn update
LinkedIn just announced company messages! Besides this announcement, LinkedIn also announced: – New 2023 B2B Marketing Benchmark– AI Copy Suggestions– conversions ads– thought leader ads– audience insights– B2B Leaderboard– CMO scorecard For more information check: https://lnkd.in/enJcYgHe
New Ads transparency policy
In July Google will introduce a new Ads transparency policy. In this policy Google will give details of certain advertiser-related information like name, location and Ads. This information will be available to all users in the Ads transparency Center and Ad Disclosures. More information is following soon.
New Ads transparency policy Read More »
Google Ads Trademark Policy
On 24 July 2023, Google will update its Google Ads Trademarks. From that date, Google will accept and process trademark complaints only against specific advertisers and/or ads.
Google Ads Trademark Policy Read More »
Update to Gambling and games policy
Google is going to update on June 28 the Gambling and games policy for Panama country-specifics.
Update to Gambling and games policy Read More »
Structured data files v6.
On Monday Google launched structured data files v6. For more information check: https://lnkd.in/eZTcjaMh
Structured data files v6. Read More »
Google Ads API 14
Google has released API 14. Some updates: – Added the following recommendation types: DynamicImageExtensionOptInRecommendation, LowerTargetRoasRecommendation, RaiseTargetCpaRecommendation. – Added Customer.offline_conversion_client_summaries to show the status and diagnostic information of the customer’s offline conversion uploads and adjustments. – Added support for retrieving, creating and updating account-level negativekeywords through CustomerNegativeCriterion.negative_keyword_list. – Added conversion action types and ConversionAction.google_analytics_4_settings to support identifying Google Analytics conversions and determining whether a conversion is imported from
New feature server-side GTM
Tag Manager servers containers have announced a new feature called transformations. With this feature, you can control and manipulate the data more easily. For more information check: https://lnkd.in/eqGPWHPk
New feature server-side GTM Read More »
Audience builder live in Ads
JT Dill-Gular found the GA4 audience builder live in his Ads account! I haven’t seen this feature live so maybe they are rolling it out slowly.
Audience builder live in Ads Read More »
Bard is improving
Yesterday Google released a blog post where they announced two improvements to Bard: – better mathematical skills– you can export to Google Sheets For more information read this post: https://lnkd.in/eUurZE8B
Google Event
Google is going to have a virtual event on June 20th on AI’s role in the future of retail. You can register for this event with the code: Retail Link: https://lnkd.in/egszBkW9
New GA4 announcements
Yesterday Google announced that: – starting this month Google is introducing the ability to build Google Analytics 4 audiences (including predictive ones) in Google Ads– In the next few months Google will introduce support for Privacy Sandbox APIs for the web while exploring similar integrations on Android– For the web Google will support display remarketing and
New GA4 announcements Read More »
New courses Google
Google has added new courses to its generative AI learning path: – introduction to Responsible AI– generative AI Fundamentals– introduction to Generative AI Studio– generative AI Explorer – Vertex AI For all the courses check: https://lnkd.in/eJAfmz3R
New courses Google Read More »
New options GTM
You can now use Regex Table variable and regex Sandboxed JS APIs: createRegex and testRegex for Google Tag Manager.
Bing June Roundup
Bing has released new updates from June these are: – Introducing new website insights for Universal Event Tracking Tag– Cross-Device attribution update for conversions– New markets added to Microsoft Advertising– Microsoft Audience Network releases: Pinterest Import and Dynamic remarketing For more information check this article.
Google verified translation
Google is now showing a label when a translation is verified.
Google verified translation Read More »
Google Tag Manager update
You can now use Regex Table variable and regex Sandboxed JS APIs: createRegex and testRegex for Google Tag Manager.
Google Tag Manager update Read More »
Google has added new courses to its generative AI learning path
– introduction to Responsible AI– generative AI Fundamentals– introduction to Generative AI Studio– generative AI Explorer – Vertex AI For all the courses check: https://lnkd.in/eJAfmz3R
Google has added new courses to its generative AI learning path Read More »
Apple privacy changes
Besides the Vision Pro Apple also announced some privacy changes. With this change, UTMs can be removed automatically. For more information about the privacy changes: https://lnkd.in/e8y9Urv6
Apple privacy changes Read More »
Bullet points test Google Ads
Looks like Google is again testing with bullet points because Andreia Cunha found this example!
Bullet points test Google Ads Read More »
Asset detail section change
Yesterday Sofia Akritidou noticed this change in Google Ads where you can directly change an asset through the Assets details section on RSA level.
Asset detail section change Read More »
Youtube misinformation policy change
YouTube reverses election misinformation policy. This means that YouTube will no longer remove content suggesting fraud or errors in US elections.
Youtube misinformation policy change Read More »
Microsoft Ads updates
Starting August 1 Microsoft will only will only show ads from verified advertisers. Besides this change, Microsoft is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.
Microsoft Ads updates Read More »
Ads error
Yesterday Google Ads had a big service outage.Luckily for us they fixed it pretty fast. More details about this error will be soon available.
YouTube at Upfronts
As a follow-up to the upfront events, Google invites people to a session where you’ll get an insider look at new YouTube products announced at Brandcast and GML. This session takes place today from 20:00 – 20:30 CEST. You can register at: https://lnkd.in/eDVDXjtb
YouTube at Upfronts Read More »
New Google Ad Feature
You can now Sync Columns & Segments Across MCC Accounts(source).
New Google Ad Feature Read More »
AR test
Google is testing displaying a QR code. You can scan this code with your mobile and view the item in your space!
GA4 update
Google has released 5 new dimensions for the audience builder: – Country– Manuel term– Mobile Device info– Minute– New vs returning Besides these updates, Google also added the metric session duration.
Top 10 YouTube video’s
YouTube has unveiled the top 10 most popular video ads from June 2022 to May 2023. For all the videos check this article
Top 10 YouTube video’s Read More »
“The first Apple Product you look through, not at,”
Yesterday Apple released the Vision Pro! With this new product Apple augments reality by seamlessly blending the real world with the digital world. For more information check: https://lnkd.in/etwaEmSr
“The first Apple Product you look through, not at,” Read More »
Link Adsense with GA4
Charles Farina found out that Google is working on linking Adsense to GA4.
Link Adsense with GA4 Read More »
New in Pmax 15 headlines
Louis Riat-Bonello – Google Ads Expert shared this screenshot with me. In this picture, we see 15 short headlines for Pmax! Normally you only have 5 short headlines.
New in Pmax 15 headlines Read More »
Roll out broad match switch
Evjatar Werker has sent me this picture where we see that Google is slowly rolling out the broad match switch. This change comes with the new brand list feature.
Roll out broad match switch Read More »
How to filter out internal traffic
Want to filter out internal traffic in GA4? Then watch this video.
How to filter out internal traffic Read More »
Consent mode GTM
Did you know that you can manage consent mode in Google Tag Manager? For more information check this video from Google. Keep in mind that this video does not directly control the true user consent. It just shows a bit of how to work with this tool in GTM.
Google Ads news week 22
Below you find all the news related to Google Ads from week 22. Update Shopping and free listing policy Google announced that they have updated the shopping and free listing policy. In addition, they also launched more information about YouTube and Discovery Ads requirements(source). Campaign criterion simulations Campaign criterion simulations are being removed in the
Google Ads news week 22 Read More »
Generative Search results
Interesting a 5 pack shows in generative search! Normally Google shows a 3-pack.
Generative Search results Read More »