New GA4 feature

You can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads.

The default setting for properties creating a link for the first time is Google paid channels.

If you want to see which channels are eligible for credit for each conversion then go to the conversion summary > conversions detail > Campaigns tabs in Google Ads, and in Attribution settings in Google Analytics.

You can change this setting at any time in Google Analytics.

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