Two new YouTube campaign types

During GML we saw two new YouTube campaign types called Demand Gen and Video View campaigns.

This week Google has made an official post with the announcement of these two new campaigns.

Video view campaigns. These campaigns will combine skippable in-stream ads, in-feed ads, and Shorts ads. This type is focused on views.

Demand gen campaigns. Will show on: YouTube Shorts, YouTube in-stream, YouTube in-feed, Discover, and Gmail. This campaign is focused on conversions.

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