Goodby Buy on Google

Tiago Goncalves got this mail that told him that Buy on Google will stop in the US on September 26, 2023.

Google is dropping Buy on Google to create a new streamlined buying journey for shoppers that makes it easier for retailers to sell on Google and YouTube.

Google explained that Buy on Google was a small feature that was used by a limited number of merchants.

The new checkout pilot allows shoppers to go directly from Google to the checkout flow on a website.

Merchants can already register for a new checkout pilot (US only):

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