Tiago Goncalves got this mail that told him that Buy on Google will stop in the US on September 26, 2023.
Google is dropping Buy on Google to create a new streamlined buying journey for shoppers that makes it easier for retailers to sell on Google and YouTube.
Google explained that Buy on Google was a small feature that was used by a limited number of merchants.
The new checkout pilot allows shoppers to go directly from Google to the checkout flow on a website.
Merchants can already register for a new checkout pilot (US only): https://lnkd.in/emKyFeHD.
