Google Ads 2.4
The Google Ads editor version 2.4 is out. For more information check: https://lnkd.in/eJ8M-NUN
Privacy Policy update
Google has updated its Privacy Policy to use data to train its AI systems.
Privacy Policy update Read More »
LinkedIn AI
John Espirian found this AI feature that can enhance your profile! This feature is in beta for premium members. If you want to see the suggestions that it makes check Johns’s newsletter at: https://lnkd.in/ew7eUGFX
New closed beta feature
Bjorn Verbrugghe posted this morning about a new beta feature called cross-media report. With cross-media reports, you can measure tv and digital! You can also combine the reach and frequency of multiple campaigns and you can see the reach based on gender and age.
New closed beta feature Read More »
All broad match?
Tiago Goncalves has sent this message that shows that if you want to save your brand restrictions you need to turn on broad match! Keep in mind that this can impact campaigns that don’t use automatic bid strategies or broad match.
Google Analytics illegal in Sweden?
The regulator in Sweden found that the supplementary measures applied by Google to European users’ data sent to the U.S. for processing were insufficient. They have now issued a couple of fines. In addition, the regulator is urging firms to stop using Google’s web statistics too.
Google Analytics illegal in Sweden? Read More »
Threads
It looks like Meta is releasing Threads this Thursday! Threads is an text-based app that is going to compete with Twitter.
TikTok Music and audio app
TikTok has launched a music creation and audio editing app. This app is in closed beta in the US. For more information read: https://lnkd.in/ecQU5v56
TikTok Music and audio app Read More »
New YouTube feature
Alex Walser ☕️ found this new YouTube feature. This feature is in Beta and is called Video enhancements. With this new feature, you can allow Google to resize your video.
New YouTube feature Read More »
Post ideas Linkedin pages
Radu Oncescu found out that LinkedIn now shows post ideas on company pages. Are these AI driven?
Post ideas Linkedin pages Read More »
Preview of Threads
Annie-Mai Hodge shared this preview picture of Threads. Threads is Meta’s new app that will compete with Twitter. It is a text-based app, unlike Instagram which is based on pictures.
Preview of Threads Read More »
Local inventory in new Google Search Experience
Barry Schwartz found out that in the new Search Experience Google is showing local inventory in generated answers.
Local inventory in new Google Search Experience Read More »
Twitter download button
Nima Owji found out that Twitter is working on a download video button!
Twitter download button Read More »
Checkout pilot Google
Kevin Indig shared how the new checkout pilot on Google can look!
Checkout pilot Google Read More »
Merge tag Gmail
You can now use a spreadsheet with up to 1,500 recipients, with the ability to select any data column as a mail merge tag in Gmail This newly announced integration is limited to Gmail on the web, at least for the time being.
New shopping format?
Yesterday when I was searching for more documentation on Buy on Google, I found these big Shopping Ads that only showed three ads. Later I could not reproduce these results. So it might be a test.
New shopping format? Read More »
Google Ads news week 26
Below you find the news from Google Ads week 26. Consult pop-up Louis Riat-Bonello – Google Ads Expert saw this pop-up for the first time in his account for a US client. In this pop-up, Google is pushing advertisers to schedule a call with an Ads Expert. Switch to the new menu Google Ads is giving
Google Ads news week 26 Read More »
Calculate value
Did you know that Google has a tool that can calculate the value of your conversion action? You can check it at: https://lnkd.in/eQjuqffj
Link Tracking Protection test
Link Tracking Protection (LTP) is a new iOS feature set to launch in September/October 2023 alongside the release of iOS 17. LTP aims to enhance user privacy by removing marketing parameters commonly used to track individual users’ behaviors across different websites. By default, these parameters will be eliminated from URLs.With the introduction of iOS 17,
Link Tracking Protection test Read More »
New from Instagram
Lia Haberman found out that you can now add up to 3 collaborators on any Feed post or Reel
New from Instagram Read More »
Canadian News Links
Google will remove Canadian news links from searches in the country. This change comes after the passage of the Online News Act, which requires online platforms to pay content fees to Canadian news outlets.
Canadian News Links Read More »
Ad blockers
Google is running an experiment where they tell users to turn off ad blockers or try YouTube Premium.
UA still processing data
Floris de Schrijver just sent me this message that UA is still processing data! Below you see an example.
UA still processing data Read More »
New SEO metric Merchant Center
Tony Zara found out that there is a new SEO metric in the Merchant Center where you can check paid vs organic product traffic. Besides this, you can also see the non-product website results. In Merchant Center Next this report should already be live because Google shared this screenshot with us a couple of weeks ago.
New SEO metric Merchant Center Read More »
Use generative AI to optimize your feed
Feedgen is now online and available on GitHub. With this tool, you can optimize your feed with generative AI. For more information check: https://lnkd.in/eTSG6ERS
Use generative AI to optimize your feed Read More »
Demand gen pilot
This week some Google Ads users got an invitation for the new demand gen campaigns pilot. The form that was sent has to be filled in before 7/7. If you don’t got the mail you can always ask a rep if he can put you on the list. With demand-gen campaigns, you can advertise on:
In Google Ads, you now get 2 warnings in the audience section
The first warning is that from July 1 Google will stop adding new users for the UA audiences. The second warning is that similar segments will be removed on August 1.
In Google Ads, you now get 2 warnings in the audience section Read More »
Looker Studio Update
Looker Studio released some new features! In the picture from Mehdi Oudjida you see how some changes affect the charts. Improvements to Bar and Combo Charts:– Configurable options for bar charts and combo charts– Choose between different label types for stacked bar charts and combo charts with stacked bars– Customize the position of bar labels relative to
Looker Studio Update Read More »
Reminder similar audiences
Google is sending again e-mails that similar audiences will go away. From August 1 these audiences will be removed. Optimized targeting will replace this audience.
Reminder similar audiences Read More »
UA stops
Tomorrow UA will stop processing data. Keep in mind that some custom alerts can be sent because of this change. Also, some UA tags in Tag Manager can be removed because you won’t use them again. Besides this keep in mind that you don’t want to use UA tags for bidding, audiences, or looker studio.
Microsoft has announced new AI-powered shopping tools:
– price match monitors– AI-generated buying guides– review summaries For more information read the announcement: https://lnkd.in/ebKgieDU
Microsoft has announced new AI-powered shopping tools: Read More »
Goodby Buy on Google
Tiago Goncalves got this mail that told him that Buy on Google will stop in the US on September 26, 2023. Google is dropping Buy on Google to create a new streamlined buying journey for shoppers that makes it easier for retailers to sell on Google and YouTube. Google explained that Buy on Google was a
Goodby Buy on Google Read More »
Perspectives SERP
Glenn Gabe spotted that Google is testing or rolling out perspectives directly in the SERP.
3 Months product price chart
Google is testing with a chart of the product price from the past 3 months.
3 Months product price chart Read More »
LinkedIn Algo
LinkedIn has updated their algo. This is changing: – knowledge and advice are now prioritized throughout the platform– it is more likely that your followers will see your post– meaningful comments are becoming more important– LinkedIn is looking more for experts in areas.
Bing Chat stock prices
Bing Chat can now predict future stock prices!
Bing Chat stock prices Read More »
Local Ads pictures
Google has now sent an e-mail where they explain that your Google Business Profile pictures may be used for your local Ads.
Local Ads pictures Read More »
Engaged-view conversions
Did you know that Google Analytics 4 can measure engaged-view conversions from YouTube within 3 days? Keep in mind that in Ads you can customize this option from 1-30 days.
Engaged-view conversions Read More »
Owner category Google My Business
Barry Schwartz found out that Google now has a by-owner category in Google My Business.
Owner category Google My Business Read More »
Google Ads Scam?
This week Google Ads has been accused that a big part of Google’s video-ad placements is on third-party sites that violate promised standards. Adalytics, the analytics company observed campaigns from more than 1,100 brands that ran over the past three years. They uncovered that some campaigns saw 42-75 percent of TrueView spend allocated to GVP
New CTA Local Ads?
It looks like Google has a new CTA for Local Ads because I have never seen this CTA before.
New CTA Local Ads? Read More »
GA4 update
GA4 now recommends importing GA4 conversions to Google Ads if you have linked a Google Ads account.
Restricted Ad formats
In August 2023, Google is updating the Google Ads restricted Ad Formats and features policy relating to the usage of click tracker services. From the 28 of August, you can only use certified click trackers in the tracking template feature. If you don’t use a certified tracker your ads may be disapproved. Advertisers who have
Restricted Ad formats Read More »
Google Shopping Tools
Google is promoting some shopping tools for buyers in their latest blog. With these tools, Google is trying to avoid buyer’s remorse. These tools are: – compare prices(only available in the U.S., India, and Japan)– use Search Generative Experience to research complex purchases(US only)– look up typical prices(US only)– try it on before you buy.
Google Shopping Tools Read More »
Asset Optimization
Asset optimization is an important aspect of campaign management, especially in AI campaigns like Performance Max. Sergey Gordeev from Google shared this interesting picture with the labels that assets can get and what those labels mean. He suggested that you optimize your creatives after 2-4 weeks. You can do this by removing low-performing assets and by
Asset Optimization Read More »
Vehicle Ads Virginia
Vehicle ads are now eligible to show for both new and used cars in the state of Virginia. Vehicle ads are a focused lower funnel ad format, which allows auto advertisers to promote their entire inventory of vehicles on Google
Vehicle Ads Virginia Read More »
Meta Verified Latin America
Meta verified is coming to Latin America. Over the coming months, Meta will roll out verified globally.
Meta Verified Latin America Read More »