New Merchant Center Destination
Emmanuel Flossie identified a new destination feature within the Google Merchant Center called Cloud Retail.
GA4 supports custom channel groups
Since the beginning of this month, GA4’s data API supports custom channel groups(source).
Collected traffic source data at the event level
Since last week users can access collected traffic source data at the event level. This means, that every event will have information on the collected traffic source, including the UTMs or click id(source).
Keyword source in Google Ads UI
Last week Sergey Gordeev shared this new feature that enables users to view the keyword source in Google Ads UI.
This helps users differentiate between keywords added by user-applied recommendations, auto-applied recommendations, and those that have been manually added by users.
Store sales reporting and bidding Performance Max Campaigns
Store sales reporting and bidding are now available for Performance Max Campaigns.
This new feature is very useful for an Omnichannel marketing strategy because you can effectively measure impact across online and in-store touchpoints(source).
New YouTube Ads
YouTube TV’s ad-free ‘Zen’ break are now having Ads(source).
Update the advertiser verification program
In June 2023, Google will update the advertiser verification program to improve clarity and readability(source).
Add new keywords in the Keyword Planner
Thomas Eccel spotted the add new keywords recommendations in the Keyword Planner.
Conversion credit for web conversions
You can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads.
The default setting for properties creating a link for the first time is Google paid channels.
If you want to see which channels are eligible for credit for each conversion then go to the conversion summary > conversions detail > Campaigns tabs in Google Ads, and in Attribution settings in Google Analytics.
You can change this setting at any time in Google Analytics(source).
Update data-driven attribution and last-click attribution
Google has pushed the update to data-driven attribution and last-click attribution to next month for Ads(source).
Massive crawl errors in Google Merchant Center
Multiple users are experiencing massive crawl errors in Google Merchant Center.
Testing workflows
Google is testing new designs to improve the workflows in Google Ads. These tests are part of the new Google Ads menu that Google announced last week.
In this test reports such as the search terms, auctions insights, and more are moving to a new location(source).
Feed updates
During the last Google Academy video Google told advertisers again that from:
– the availability attribute is required instead of the quantity for local inventory ads and free local listings.
– from 1 September, Products that misuse out_of_stock availability will be disapproved.
These updates were already announced last week on the Merchant Center blog.
For more information about Google Academy shopping feed tips have a look at Kirk Williams blog.
New GA4 properties attribution
Charles Farina found out that new GA4 properties can now only use Last click and data-driven attribution.