GA4 now recommends importing GA4 conversions to Google Ads if you have linked a Google Ads account.
The week in Google Ads, in one email.
Free. Read by 125K+ marketers every week.
Subscribe for freeWednesday
11 November 2026Target frequency campaigns can now mix non-skippable ads with Shorts and other formats
What changed. Until now, choosing non-skippable in-stream in a target frequency campaign switched off the other formats. Now you can run skippable in-stream, bumper, in-feed and Shorts next to non-skippable…
Spotted by Hana Kobzová, via PPC News Feed
Demand Gen & YouTube
Google Ads replaced the Optimized Targeting on/off switch with a new setting
What changed. The simple on/off toggle for optimized targeting is gone from the campaign settings. It has been replaced by a new setting with more than two choices. What it…
Spotted by Arpan Banerjee
Shopping
Your Merchant Center loyalty program now has three clear eligibility rules
What changed. To show your loyalty program on Google, you need all three: A program that meets Google’s editorial and participation criteria. A supported country: Australia, Brazil, Canada, France, Germany,…
Via Barry Schwartz
