Google updated its help page on how PMax interacts with other campaigns. Navigational and brand-specific queries can be filtered out of PMax when a dedicated brand Search campaign exists.
Google's advice on that page:
give your brand Search campaigns enough budget
keep the ads in those campaigns high quality
add Search Themes to your PMax campaigns
No word yet on how this affects reporting.
Spotted by Hana Kobzová, via PPC News Feed.
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Spotted by Anthony Higman
Thanks for sharing Arpan Banerjee
Until then it covers Performance Max and Demand Gen. Google's updated help page now defines the channels for those two campaign types. The placement codes change too. The old 'x'…
Spotted by Hana Kobzová, via PPC News Feed
