The latest deadline is November 2026. Without action, you may lose access to personalization, including remarketing, and to conversion measurement.
The eight issues flagged in these audits:
No consent banner shown to users in the EEA, UK or Switzerland
Banner does not state on the first layer that data is used for ads personalization
No clear way for users to actively agree, like an "I agree" or "OK" button
No disclosure that data is shared with Google and other third parties
No link to Google's Business Data Responsibility Site
No valid consent signals sent to Google through Consent Mode or TCF
Cookies set before consent, so ad_storage must default to denied in the EEA and UK
For publishers: CMP does not create proper TC or AC strings that match the user's actual choices
After fixing the issues, contact the email address given in the audit message so Google can re-audit the account.
Spotted by Thomas Eccel.
