Google reports that advertisers who adopted creative variety saw, on average, over 23% higher conversions.
The recommended starting point: at least 3 videos and 3 images, covering horizontal, vertical, and square formats.
You can start with what you already have:
→ Rework existing assets
Turn TV and social content into edits that put the product front and centre. Capture additional product footage during shoots or use your phone.
→ Work with creators
Brief creators who know your category and can talk about your product authentically. Include multiple aspect ratios in the brief.
→ Build variations with Gemini Omni
Use Asset Studio to bring in your landing page, brand guidelines and existing assets. Generate concepts, refine scenes and pacing with prompts, then publish the finished assets into your campaigns.
