TrueView in-stream and in-feed consideration campaigns are being upgraded to Video View Campaigns (VVC) and moving toward multi-format ads powered by Google AI.
One detail advertisers should pay close attention to: as part of the upgrade, campaigns that previously opted out of YouTube Search may be updated to include those networks.
The direction is becoming pretty clear: Google wants video campaigns to run across more placements and formats, with AI taking a bigger role in distribution and optimization.
Worth checking your existing video campaigns before these changes roll through.
Credit to Thomas Eccel for spotting and sharing the update. đź‘Ź
