Google is changing how daily budget pacing works when ad schedules are used, starting June 1, 2026.
The key point is that spend may fluctuate more from day to day depending on when ads are scheduled to run, rather than being evenly distributed daily.
However, overall billing limits are not changing advertisers will still be capped at 30.4× their daily budget per month.
This update builds on a similar rollout from earlier in 2026 that initially applied to a smaller group of advertisers. It was highlighted by Anthony Higman.
