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Big update for Shopping advertisers in Europe

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Google is expanding CSS Partner advertising to 15 new countries later this year.

Launching first (Back-to-School ready):
Cyprus, Luxembourg, Moldova, North Macedonia, Malta, Liechtenstein

Second wave (Holiday season ready):
Bulgaria, Croatia, Lithuania, Slovenia, Serbia, Bosnia and Herzegovina, Montenegro, Estonia, Latvia

This expansion creates strong new opportunities to scale Shopping campaigns across Europe, especially in emerging markets.

If international growth is on your roadmap, now is the time to start preparing your feeds, bidding strategy and CSS setup.

Credit to Wouter Veenboer for sharing this update!

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