Meta is testing a new “Business AI” feature that turns Facebook and Instagram ads into interactive conversations.
Instead of just clicking through, users can now chat directly inside an ad with an AI agent that answers questions, recommends products, shares links, sends offers, and even collects email sign-ups.
This marks a major shift for performance marketing. Ads are no longer just traffic drivers, they’re becoming real-time conversion touchpoints.
The traditional funnel is evolving from Ad → Landing Page → Conversion to Ad → Conversation → Qualification → Conversion.
Thanks for sharing Nick Blom
