Google has launched a preview of WebMCP, a new way for AI agents to interact directly with websites.
Instead of guessing how a site works, AI can use structured instructions provided by the website to complete actions like booking flights, filling out forms, or making purchases.
This could become a major shift for SEO and digital strategy, as websites move toward being fully “AI-ready.”
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Subscribe for freeYou can target job titles and company data on streaming TV, bought through DV360 instead of LinkedIn's own Campaign Manager. LinkedIn packages the audience into a private marketplace deal. You…
Via Search Engine Watch, who cite AdExchanger
That is the date Anthony Higman saw in a Google Ads message sent to advertisers. Until now you had to hash customer data before uploading it. No word yet on…
Spotted by Anthony Higman, via Barry Schwartz
Google Merchant needs passkeys from 29th Oct, get ready for 1000 security checks haha. Thanks for sharing Arpan Banerjee & Emmanuel Flossie.
